In today’s technology driven world, it comes as no surprise that online marketing companies in San Diego and throughout the nation are recommending that companies have a website and web presence. While business owners that have begun the process of improving their website and expanding their online presence have most likely heard about responsive web design, few know exactly what it is, why it is beneficial, and if their current website is responsive. For these professionals, here is a closer look at just how important a responsive design is when it comes to creating a world-class website.
Current estimates show that the use of mobile devices to access the internet has gone up 67 percent within the last year alone. This means that there are countless devices being used to make purchases online, compare products, or simply read reviews before making a purchase in person. Unfortunately, this has presented some problems for those that have not redesigned their website and made it as responsive as possible. A responsive design simply means that the website is attractive, ergonomic, and user friendly no matter what type of device is being used to access it.
Without this type of website, countless visitors will be turned away as pages do not load correctly, media looks skewed, or the site may not be supported at all by that particular device or browser. The best way to test if a website is responsive is to search through it on a variety of devices and see just how well it adapts to unique operating systems and screen sizes. When carrying out this process, it is important to keep a few questions in mind:
- Does the website load quickly, even on a mobile network?
- Can traffic quickly and naturally find contact or purchase information on smaller devices?
- Do the graphics or animations look pristine on screens of all sizes?
If you have said no to any of these question, it may be time to consider upgrading your website and improve its appearance and efficiency with a responsive design overhaul.
For a free website analysis from the San Diego web design experts at Saba, call 858-277-1717. We are a locally owned and operated internet marketing company that specializes in web design, SEO, SEM and more and would love to help you take your website (and your business!) to the next level.