Many small businesses are skeptical about incorporating social media marketing in their overall marketing plans, but this can be a great way to increase brand awareness and exposure. If you’re just getting started with Twitter, here are a few tips to make the platform work for you.
1. Link to Native Content
While the character limit makes it impossible to share long form posts via Twitter, it is an excellent channel for sharing links to your own content. You can use Twitter to share a blog post about new products, services, or whatever else will engage your customers.
2. Discounts and Deals
Everyone loves a deal. Using Twitter to promote discounts and deals is a great way to get people to follow your account and pay attention. By offering special promotions to Twitter followers, you create the feeling of scarcity and exclusivity, which can lead to increased sales from these consumers and grow your follower base.
3. Share Stories of Interest
You don’t have to only post links to your content. If there is an interesting article published in your field, take to Twitter and start a discussion with the audience. This makes you appear as more of an industry insider, and it can lead to getting valuable feedback from your audience.
4. Solicit Feedback
The best way to know what your audience wants is to ask them, and Twitter offers a great chance to directly connect with consumers. Ask for inputs on products, run contests, and more. Let the community join the design process.
5. Customer Service in the Modern Age
No one likes to call a customer service number and sit on hold for hours. Nowadays people expect to be able to contact a brand with problems and get rapid results. Twitter can allow you to field these complaints and respond promptly.
Learn more about how social media marketing can help grow your business from the San Diego online marketing experts at Saba SEO. Call our office today at (858) 277-1717 and ask about a free website audit!