Any successful SEO strategy relies heavily on building backlinks, which also happens to be one of the hardest SEO tasks. There are a lot of ways to do it, but many can cause the search engines to penalize your site or simply don’t work. The following are five safe and effective ways to build legitimate backlinks for better SEO from a local San Diego SEO firm.
Find Something Great and Improve On It
Find a well-written, popular, and heavily backlinked article then create a more comprehensive, informative, and well-written version of that article. Easier said than done, but this is worth hiring a writer for. Email a link to your new and improved article to all of the sites, which linked to the original. Not everyone will link back to your article, but the success rate with this technique can be as high as 20 percent, which makes it well worth doing. It also gives your site more high-quality content, which Google always likes.
Help Out Journalists
Pitch story ideas relevant to your website to journalists–even a mention in an article can lead to a high-quality backlink. You can use HARO (Help a Reporter Out) to make this easier.
Writing guest posts on blogs isn’t as much about building back links directly as it is about reaching a new audience. Focus on blogs with a large audience and a good reputation. You’ll be getting your name out there and, ultimately, the backlinks will follow.
Just Ask (But Don’t Beg)
Whenever you post something that mentions another business or blog, send them a short note via email letting them know. Chances are they’ll link to your post without you having to come out and ask.
Get Rounded Up
A lot of websites include “best of” sections featuring links to other websites. If you can target some of these sites with content they’re likely to be interested in and reach out to them via social media, you’ll probably find some of your content linked to before long.
Need help building those backlinks? We’ve got you covered! Give Saba, Inc. a call at (858) 277-1717 and request a free consultation with one of our marketing professionals. We specialize in all facets of online marketing, including SEO, social media, website design in San Diego.