Year after year brings new and interesting insights in the ever-expanding industry that is digital marketing, and 2017 is no different. Read on to learn more about what content marketers can expect in the coming year.
1. Native Advertising
Native advertising is increasing in popularity because it isn’t disruptive to the user’s experience and is usually relevant to their interests. In 2017, content marketers can expect to spend nearly as much time promoting the content as creating it.
2. Visuals and Videos
Most brands don’t utilize video in their digital marketing strategy, and those that do just hope for a viral video rather than planning out a long-term storytelling strategy that engages customers.
Speaking of video, Snapchat took some time to gain social media marketing momentum, but now it’s here to stay. It also gets more video views than Facebook, making it a worthy consideration for any social media marketing campaign. While it won’t integrate seamlessly for all companies, businesses in retail, sports, and hospitality will find it especially useful.
4. Good Writing
It’s easy to forget that good writing is the foundation for stellar storytelling. Most online communication is text-based, whether on social, blogs, or paid ads. Finding great writers who understand the brand and can clearly convey a message will become all the more important moving forward.
5. Email Marketing
Email marketing is far from a lost cause, but many marketers don’t invest the time to come up with a real drip campaign strategy. Automating emails is a great way to expand the reach of your content, gain addition insight into your customer base, drive desired actions, and improve your overall customer experience.
These are just a few things that will be focused on more in the coming year, so take the time to get a step ahead by evaluating your current processes and revamping in time for 2017.
Saba SEO is a San Diego-based digital marketing agency that specializes in search engine optimization, paid advertising, and web design and development. To learn more, call (858) 277-1717 today.