Successfully optimizing your website or online content doesn’t have to be a time-consuming, overwhelming, or tedious chore in 2018 because there are many handy SEO tools available to help with an assortment of tasks, from fine-tuning your keyword selection to determining how many social mentions your site is getting. The SEO experts at Saba SEO, a premier San Diego SEO agency, advise you to take a look at these five SEO tools you’ll want to take advantage of as you plan and manage your optimization efforts.
1. Google Search Console
If you had to choose just one SEO tool to put on your must-use list in 2018, it should be Google’s Search Console. It’s essentially a comprehensive resource for determining how your site is doing and finding out what needs some attention. Key Search Console features and tools include:
- Search Analytics (e.g., performance of various webpages, comparison of desktop and mobile click-through rates, etc.)
- HTML Improvements to identify issues that may be affecting SEO
- Crawl Errors Report
- Fetch as Google (to make it easier for search engine crawlers to evaluate your site)
- Sitemaps and Robots.txt Tester (helps crawlers understand your site better)
Note: You’ll have to verify your site to get access to all Search Console features if you’ve never used it before.
SEMRush is one of the more versatile of the research tools you can use to get the info you need to make well-informed keyword decisions. It also gives you details about product listings and similar keywords based on input from 140 geodatabases. Use the Keyword Magic Tool to quickly generate long-tail keywords by accessing data specific to:
- Search volume
- Level of competition
- Cost per click (CPC)
- Keyword difficulty
SEMRush also has a handy Site Audit feature that can be used to identify technical SEO issues. It also has features that can be used to analyze what’s going on with your competitors’ content, ads, and backlinks.
3. Moz Pro
Like SEMRush, Moz Pro offers an assortment of features and tools designed to make it easier to cross things off your SEO to-do list. When using it for keyword research, you’ll see how difficult it is to rank well for certain terms. You’ll also be able to spot crawling errors and get on-page optimization suggestions. Additional features include:
- Site audits
- Competitor analysis capabilities
- Management of local listings
- Rank tracking
- Social analytics (e.g., links back to your site, social mentions)
Linkody is a good tool to have in your arsenal if you want to know who’s linking back to your site. What’s even more appealing about Linkody is the ability to disavow links from sites that are either irrelevant to yours or of questionable quality. You can also connect directly to Google Analytics and keep track of your site’s social shares.
5. HubSpot’s Website Grader
Simply enter your site’s domain, and this tool will generate a detailed report you can use to see what’s working well with your site and where there’s room for improvement. You’ll get separate scores for SEO, the overall performance of your site, your website’s security, and your site’s mobile friendliness. It also provides recommendations so you’ll know what kind of improvements to consider.
With all the great tools out there, it’s becoming easier than ever to track your website’s performance and figure out what needs tweaking (or even overhauling). Use these five tools, and you’ll save yourself time and a lot of stress. If you need help making sure your website is performing as well as it should, Saba SEO are the pros to turn to. True to our name, we’re one of the top search engine optimization firms in San Diego. SEO, internet marketing, web design, web development—whatever you need, our experts can serve your business in ways that are sure to result in increased conversion rates and more traffic. To schedule an appointment with one of our SEO experts, call us today at 858-277-1717.