Top Software for SEO in 2021

Top Software for SEO in 2021 in San Diego, CA

From finding relevant and cost-effective keywords to keeping an eye on the quality of backlinks, there are many things on an SEO to-do list. Luckily, there’s plenty of software available to help you achieve your optimization goals in a timely, orderly, and meaningful way. Below, the SEO experts from Saba SEO, a premier San Diego SEO agency, zero in on some of the best SEO software for 2021.


Long heralded as one the top SEO tools, Ahrefs is still a must-have for your 2021 SEO software list. It also works well with other tools to further customize your results. Top tools included with Ahrefs software include:

• Site Audit
• Site Explorer
• Keywords Explorer
• Content Explorer
• Rank Tracker

Note: A free trial is offered before the monthly subscription starts.

Google Search Console

If you don’t need more comprehensive or specialized SEO features, Google Search Console can work just fine. Completely free to use, Google Search Console can help you with such things as analyzing keyword performance and determining SEO-related improvements to consider.

Moz Pro

Moz is a leader in SEO software, and you’ll also get a free trial period before you have to switch over to a paid subscription with Moz Pro. If you go with Moz, you’ll be rewarded with such things as:

• Competitor insights
• Custom reports
• Keyword performance history
• A heads-up about website/SEO errors and what you can do to fix any issues


Compatible with WordPress, Google Ads, and Google Analytics, SEMrush is another highly recommended SEO software option. The user-friendly tools will help you take care of everything from getting ideas for content topics and checking on-page rankings to monitoring backlinks and finding and tracking keywords. The subscription fee is a bit higher, but there’s an extensive selection of features to justify it.


With this software, you’ll gain added and valuable SEO insights about your competitors. Its features can also be used to fine-tune your PPC efforts, and there are templates you can use to create ads more quickly. Keyword data can be reviewed as well. However, no free trial is offered.

Also with SEO software for 2021, feel free to consider:

• Ubersuggest if you prefer similar features already discussed that are more affordable and easy to use
• Netpeak Spider to improve link and content quality
• Conductor to gain insights about user intent
• Siteimprove or BrightEdge to boost the quality and performance of your content

Regardless of the SEO software you use in 2021, make sure your choices fit your budget and align with your SEO goals. You’ll also want software that allows you to easily access, customize, and understand what’s presented.

With all the great software tools out there, it’s becoming easier than ever to track your website’s performance and figure out what needs tweaking (or even overhauling). If you need help making sure your website is performing as well as it should, turn to the pros at Saba SEO, one of the top search engine optimization firms in San Diego. SEO, Internet marketing, web design, web development—whatever you need, our experts can serve your business in ways that are sure to result in increased conversion rates and more traffic. To schedule an appointment with one of our SEO experts, call us today at 858-277-1717.