Digital marketing can be rife with obstacles. There’s a lot of data to sift through as well as other plates to spin. How can you overcome those roadblocks to success? This can be achieved by knowing the hazards ahead of you. If you know what to expect, you can set yourself up for success. Here are some of the roadblocks to digital marketing transformation, brought to you by the San Diego web design and digital marketing specialists at Saba SEO.
1. Forgetting Your Story
Digital marketing is about telling your brand’s story. This is what connects customers to your product, service, and mission statement. Before putting out content, always check to make sure it continues to share your story.
2. Producing Content Sporadically
SEO and digital marketing success are based on regularity and discipline. Creating a content calendar will prevent you from wondering what to do next.
3. Lacking Shareable Assets
One roadblock to your success is not seeing an increase in traffic. Oftentimes, this is because you haven’t created shareable assets, such as infographics that can be shared on social media or videos that can be added to your website and posted on social media. When you create a shareable asset, it takes on a life of its own. People who may not know about your organization will be introduced to you through this media. They’ll share it and ultimately expand your audience. Also, assets like video will keep people on your website longer. This ultimately helps your SEO and means you’ll rank higher.
4. Not Paying Attention to SEO Changes
Every so often, SEO gets updates. These changes build on previous changes. Scheduling time to make sure you’re following best SEO practices prevents this sort of roadblock.
5. Lacking Current Skills
Things are always changing in the world of digital marketing. Keeping up to date is essential to success.
6. Experiencing Tech Fatigue
There’s a lot of information to learn and adjustments to make to your strategy. Make sure you give yourself time to take breaks to avoid tech fatigue. Schedule social media posts, then go on a digital diet during holidays. Figure out ways to achieve balance.
7. Not Asking Experts
There’s no shame in asking experts what you need to tweak your business. Having another set of eyes to look at your digital marketing strategy can lead you to try some new ideas you may not have considered.
If you need advice on overcoming roadblocks in your digital marketing strategy, turn to the experts at Saba SEO. As one of the most innovative San Diego marketing companies for 20 years, we’ve designed successful digital marketing campaigns for businesses all over the world. Our specialists can assess your business objectives and target market and help you create the perfect strategy that can boost your online visibility and improve your conversion rates. To learn about our high-quality services, give us a call today.