Whether you’re starting a new business or are simply unsatisfied with your current rank, ensuring you’ve optimized your site with a few SEO must-haves will help you connect with your targeted audience, move up the results page, and acquire more visitors.
1. Unique Content
The key to an effective search engine optimization campaign is unique content. There are many websites that have made the mistake of copying other pieces of information that are online. Search engines will lower your ranking if there is copied content on display. Instead, use unique sentences, structures, and words that set you apart from the crowd and help you boost your ranking.
2. Keyword Additions
Getting found means finding ways for search engines to read and categorize your information. Your headline, description, and meta tags along with other areas of your website highlight who you are by category. Ultimately, this will show you’re an authority on a specific subject, help improve your ranking, and drive targeted traffic to your website. Make sure to update and change keywords as needed to stay relevant.
3. XML Site Map
A common way that search engines read your website is by map. This highlights the categories and keywords that are on the site and helps robots identify who you are and what you offer. Adding in an XML site map ensures quick and easy access to content by search engines and gives you a way to check that your content is being indexed.
4. Time to Track
You can’t effectively measure results unless you track where you are in the rankings and what your keywords are doing. Your tracking system should include the amount of traffic you are getting, how visitors are finding you, and what they are doing on the website. This helps you to define changes that you need to make for your website while enhancing your presence.
5. Regular Updates
Any internet marketing company in San Diego will tell you updating your site regularly is key to your SEO efforts. Search engines recognize changes, updates and upgrades to keywords, new content and overall structure, meaning continuous work on your website will help you move up on the SERP.
Building and maintaining a solid website and its content is a full-time job, one that small businesses sometimes feel is better outsourced to a local SEM company like Saba, Inc. We offer SEO, PPC, social media, and web development San Diego companies count on. For more information or to request a free website audit, give us a call at (858) 277-1717. We look forward to speaking with you!