Putting your ads in front of potential customers can provide many invaluable marketing rewards. Welcome to the world of pay-per-click, a form of advertising where you only pay for clicks or views. While there is some risk involved with PPC (like accidently blowing your entire monthly marketing budget in a day), it can also be an effective way to attract the attention of your target audience.
Before you start, you can establish your daily spending limits so you avoid the costly accident mentioned above. It’s also easy to adjust those limits based on results you’re seeing. The amount you actually spend, however, depends on much you want to compete for desirable keywords related to your business.
Keyword and A/B Testing
One of the unique benefits of PPC is the ability to test low-risk keywords on a small scale before peppering those terms throughout your other content. You can also A/B test different versions of pages where your content is directed to determine which one leads to more conversions.
Highly Customized Targeting
With PPC, you can get really specific with not only who is likely to be viewing your ads, but the time of day those ads are displayed. You can even get device-specific and target mobile consumers. PPC can also be customized by:
- Different keywords for different demographics
- Times of the year, such as seasons and holidays
- Keyword variations by geographic location
Easy Tracking Capabilities
It’s very easy to keep track of the results you’re getting thanks to the highly specific data you’ll receive. You can further boost your ROI with PPC by:
- Tracking clicks and conversions
- Seeing where traffic is coming from
- Changing keywords that aren’t working
Potential for Rapid Results
The ROI on your organic search efforts is likely to be long-term rather than short-term. PPC, on the other hand, has the potential to generate results, i.e., conversions and traffic, in a matter of days.
If you’re interested in learning more about what PPC advertising can do to boost your business, give us a call at (858) 277-1717. As a leading SEM company in San Diego, we’ve got years of experience helping companies like yours increase their online visibility and drive traffic. Reach out today!