Blogs | Saba SEO
Top SEO Ranking Factors from the Year Gone By
Improving your site’s rankings takes a bit of research and experimentation. Below are a few of the most common website ranking factors for search engine optimization during 2015 that are also sure to play a big role in how successful your site does in 2016. 1. Analyzing Link Metrics Conducting a link audit is one […]
View Full Article
5 Easy Strategies to Build White Hat Backlinks for Successful SEO
Any successful SEO strategy relies heavily on building backlinks, which also happens to be one of the hardest SEO tasks. There are a lot of ways to do it, but many can cause the search engines to penalize your site or simply don’t work. The following are five safe and effective ways to build legitimate […]
View Full Article
How to Network at Marketing Events
For competitive industries, like marketing, no matter how far business seems to advance or how much reach expands, the necessity of networking is here to stay. Here are 5 tips recommended by a trusted San Diego online marketing company to set yourself up to network like a champ. 1. Do Your Homework If the event […]
View Full Article
Do You Know Who Is Most Active on Social Media and How?
With the rise of social media, it’s almost impossible to have a successful marketing campaign without it. However, not knowing your target audience is maybe worse than not have a social media marketing campaign in the first place. Want to better understand where or how to focus your efforts? Check out this handy infographic compiled […]
View Full Article
Understanding the 301 Redirect and How It Affects SEO
Whether you are updating a page on your current site or conducting a complete overhaul, ensuring that your site’s SEO power harnessed from online marketing tactics remains intact should be at the forefront. For search engines, analyzing how these links are redirected is a determining factor in the ranking the pages receive within Google and […]
View Full Article
5 Reasons Why Businesses Will Lose Without a Mobile-Friendly Website
These days, businesses must rely heavily on internet presence to remain user-friendly and appealing to customers. It’s no longer enough to have a website designed for PCs, however. Most people are on mobile, and businesses without mobile-friendly websites may be missing out. Here are just a few reasons all businesses need a mobile-friendly site, brought […]
View Full Article
What Can You Do to Protect Your Website from the Growing Number of Hacks?
Hackers are invisible predators intent on stealing customers’ and businesses’ information from any vulnerable website. Unfortunately, as fast as new security procedures and software are being developed, hackers are not far behind in their ability to gain access to websites. However, as a trusted SEO agency in San Diego, we understand that a functional, well-designed […]
View Full Article
What to Do When You Get Hit with a Google Penalty
Even if you practice white hat search engine optimization, your website might still get dinged by an algorithm update or a change in Google policies. So, what do you do when Google penalizes you? 1. Assess the Impact Find out exactly what traffic you’re losing and when you started losing it. If you know the […]
View Full Article
Content Marketing and SEO: The 1-2 Punch
As a business, one of your primary goals should be to acquire more customers. The problem is that the obvious methods seem to be too competitive. Search engines have trillions of websites competing for the top three positions in any given results page. Content on its own doesn’t attract new customers. The solution is glaringly […]
View Full Article
Should You Use PPC If You’re Site Is Ranking Organically?
When it comes down to it, there is one common question every business owners wonders in regards to digital marketing. How do I know decide between pay-per-click (PPC) or organic Search Engine Optimization (SEO)? Since both of these are powerful facets of digital marketing, it can be difficult to distinguish whether implementing PPC is worthwhile […]
View Full Article