Founded in 2010, Instagram is now one of the most popular social platforms. Since this platform has a billion active monthly users, it should come as no surprise that it’s a great way to draw more attention to your business when it’s part of your digital marketing plan. Continue reading to discover some of the top ways to grow your business with Instagram, brought to you by the experts at Saba SEO, one of the premier digital marketing companies in San Diego.
Fully Optimize Your Bio
Start by fully utilizing your Instagram bio. The most effective way to achieve this goal is with elements that include:
• A bio photo that accurately reflects your business
• A brief, engaging product/service description
• A link to a relevant page on your website
• Clickable hashtags
Make Your Images Unique
Whether you curate content or post pics you’ve accumulated yourself, the ultimate goal with your Instagram images should be uniqueness. You don’t want to simply repost stock images or ones you’ve already used numerous times elsewhere.
Keep Quality in Mind
Instagram is a visual platform, so make sure images you post are high-quality ones. Before you post anything, take a moment to look at the images. Ask yourself if you would be impressed by them or instead be distracted by quality issues. Fortunately, there are plenty of free photo editing tools you can use to give your Instagram images a more professional look without stretching your budget.
Take Advantage of Instagram Live & Stories
These are tools that give you the opportunity to offer a much more in-depth presentation of your business. Plus, stories no longer disappear after 24 hours. You can now organize them in your bio, so it’s definitely worth the effort to tell a visual story to draw visitors in. Further grow your business with Instagram by:
• Posting new content on a regular basis
• Using relevant hashtags specific to your niche or industry
• Inviting guest posters to “take over” your account for certain periods
• Offering special “for followers only” deals or promos
Also, avoid the temptation to buy followers. You’ll be doing yourself more favors by building honest relationships with the content you post and the way you manage and run your account. Lastly, track your results. You’re not going to know how well Instagram is really growing your business if you’re not keeping an eye on your data.
If your business needs expert assistance with social media engagement and Internet marketing, look no further than the professionals at Saba SEO. Social media management is only one of our many specialties. We also offer expertise in SEO, search engine marketing, and web design. San Diego business owners should give one of our specialists a call today at 858-277-1717.