According to a survey conducted by the Pew Research Center, more than 68 percent of internet users believed there are insufficient laws to protect their privacy. The increasing need for online security has prompted Google to take drastic steps to make the internet a safer place. One of the most significant measures Google takes is making SSL certification an important ranking factor. San Diego SEO experts at Saba SEO discuss the importance of SSL for search engine optimization.
What Is SSL?
Secure socket layer (SSL) is an encryption technology that is used when information is transferred from a browser to the web server. Using the SSL encryption prevents hackers from stealing sensitive information such as credit card numbers and login credentials. Websites that have SSL certificates are marked “secure” by Google and their domain names begin with “https://” instead of “http://.”
Provides Security and Privacy
Switching over to Hypertext Transfer Protocol Secure (HTTPS) increases your website’s security and overall ranking in several ways. By encrypting all communication and protecting personally identifiable information like credit card numbers and passwords, HTTPS prevents third parties from accessing important customer information.
Since users are likely to access secure domains, switching over to HTTPS can increase your website’s conversion rates. Obtaining SSL certifications adds credibility to a website. Google marks websites with only HTTP as “unsecured,” which pushes them further down the search engine results page.
In a GlobalSign survey, it was revealed that 84 percent of online users would not make a purchasing decision if their data was relayed over an insecure connection. With a secure domain, visitors are likely to order and pay for your products and services online, increasing your overall conversion rate.
Improves Search Engine Ranking
Google has publicly announced that HTTPS sites will enjoy a better ranking than unsecured domains. Google’s search engine now prefers websites that are trusted and certified because they are reliable in the eyes of the user.
To boost your search engine ranking in 2018, you will need to obtain an SSL certificate and switch from HTTP to HTTPS. Along with providing SEO benefits, the SSL certificate also builds customer trust and leads to increased traffic and sales.
If you need help transitioning from HTTP to HTTPS, turn to Saba SEO. We are a leading web design company in San Diego, offering customized web development solutions to businesses all around the globe. Our experts can help you create secure web domains with unique content that can boost your online visibility and attract more customers. Whether you need a few changes to your existing website or a complete revamp, call one of our experts at 858-951-1717 today.