Category Archives: AdWords

Lessons SEO Experts Can Learn from AdWords Professionals

By Saba SEO, 9:00 am on October 4, 2017

Search engine optimization is an ongoing effort designed to maintain a brand’s visibility and encourage engagement with content accessible across multiple platforms. AdWords focuses on carefully researched keywords and involves targeting a very specific type of searcher. While the two concepts are different, there are valuable lessons SEO consultants can learn from AdWords experts, especially […]

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Lessons for SEO Experts from Adword Professionals in San Diego, CA

How to Review Your Ad Copy to Boost PPC Performance

By Saba SEO, 9:00 am on September 11, 2017

The U.S. spends over $80 billion on digital advertising every year, but the vast majority of online ads are ineffective. To avoid wasting money on ads, it’s important to test your ad copy frequently. San Diego AdWords experts share a few tips on how you can test your ad copy to boost your PPC performance. […]

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Boosting PPC Performance by Reviewing Ad Copy in San Diego, CA

Is AdWords the Ideal Option for My Business?

By Saba SEO, 9:00 am on August 28, 2017

AdWords marketing allows businesses to display their ads on Google. Businesses select keywords they want to advertise with. When users search Google using the particular keywords, the ad will appear. AdWords is very successful with some businesses, but it doesn’t always work. Before investing in an AdWords campaign, consider whether it’s the right option for […]

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AdWords For Your Business in San Diego, CA

Conversion Rate Optimization Tools Coming to AdWords with New Integrations

By Saba SEO, 9:00 am on July 19, 2017

The target audience’s reaction to online content tends to be unpredictable, which is why it makes sense to test different versions of what’s presented before investing in AdWords campaigns. Now, you can run a landing page test with Google Optimize to receive valuable feedback by retargeting audiences with Google Surveys 360, an enterprise-level survey product […]

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Conversion Rate Optimization Tools with New Integrations Coming to AdWords in San Diego, CA

Google’s New AdWords Display: The Wait Is Finally Over

By Saba SEO, 9:00 am on May 31, 2017

In the past, Google’s AdWords display featured up to three ads in the search results page. Now, the company is experimenting with larger blocks of ads. In February, users started noticing that the top block of ads often contained four ads. By the end of February, San Diego AdWords managers observed over 36 percent of […]

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The Wait Is Over: Google's New AdWords Display Is Here in San Diego, CA
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