Google My Business has seen several changes throughout the past few months, and many of them have not been officially announced. Online marketing experts have put together a list of seven announced changes in Google My Business in 2017. 1. Snack Pack Available to More Industries The Snack Pack shows an image instead of providing […]
View Full ArticleGoogle takes several ranking factors into consideration, and HTTPS is becoming an increasingly important ranking signal. In 2014, Google said they considered HTTPS a “light” ranking signal. However, by mid-2016 approximately 30 percent of page one results on Google were using HTTPS protocols. Experts at a reputed SEO agency in San Diego explain why Google […]
View Full ArticleIt’s no secret that Google uses certain criteria, called algorithms, to determine how your business appears online. Google doesn’t reveal exactly how it weighs possible ranking factors. Still, San Diego SEO professionals offer some insights on Google’s algorithms you should consider when planning your online engagement strategy. Here’s what we know and would like to […]
View Full ArticleSan Diego marketing companies and website owners have been diligently tracking the effects of algorithm updates for years. However, efforts to stay ahead of updates and the penalties and setbacks these might entail have become far more complicated than anyone could have ever imagined. Google’s learning machine RankBrain has played a significant role in determining […]
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