Small and medium-sized businesses (SMB) that depend on online engagement for their revenue and brand visibility try to keep Google happy. You can image how concerned business owners would be when receiving a notice or phone call supposedly from Google threatening to remove their listing. This is just one example of the types of fraud […]
View Full ArticleThe digital marketing company Location3 recently released a study that found better star ratings correlate with increased paid search conversion rates. The company collected 16 months worth of data from over 7,000 business locations and 72,000 reviews. They defined “conversions” as post-click consumer actions such as email inquiries, form fills, and quote requests. Experts at […]
View Full ArticleLoosely defined as any unwanted material sent electronically to recipients, spam accounts for nearly 15 billion messages sent to people on a regular basis. Spam is sometimes sent in an attempt to capture IP addresses or to release virus or malware. Experts at a reputed internet marketing company in San Diego attempt to explain what […]
View Full ArticleMost people look up reviews of local businesses before deciding to make a purchase, which means your reviews can have a big impact on your success. All businesses get at least a few negative reviews, and a handful of complaints or criticisms are nothing to worry about. Having only positive reviews might actually make you […]
View Full ArticleThe debates over Mac versus PC and iPhone versus Android have been going on for years, and they’ll probably continue as long as the products stay in the market. While most of the debates between iPhone and Android users simply involve personal preference, there may actually be some differences between the two, one of which […]
View Full ArticleGoogle has made considerable changes in how search results are treated and served, and San Diego PPC campaign management experts are closely observing these changes. Research shows that the total shares on clicks per page of e-commerce sites have been decreasing drastically, with mobile clicks declining more rapidly than the ones on desktops. These significant […]
View Full ArticleOnline searchers have different needs and demands. Some visitors will come to your site, look around, and then leave. There are also customers who add items to their carts, but then decide not to complete the purchase. Finally, there are searchers who have actually made a purchase in the past. Irrespective of their online behaviors, […]
View Full ArticleMore than half of all online searches are visual in nature. People tend to prefer images over text primarily because it’s easy to get a message across visually. You should take advantage of the new search trend and create images your target niche will find appealing. San Diego search engine marketing experts share a few […]
View Full ArticleIn a perfect world, all businesses would be equally appealing to customers. In reality, there are competitors that will likely rank higher than your business in Google’s local pack. Knowing why a competitor is outranking your business could help you make some adjustments to online engagement efforts. Experts at a leading San Diego SEO provider […]
View Full ArticleBacklinks are one of the most important elements of SEO. Generating good backlinks takes time and effort, but it can have a big influence on your ranking. If one of your backlinks disappears, it will have an effect on your site’s SEO. Monitoring your backlinks will make you aware of any changes to your backlink […]
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