In 2015, Google announced that mobile searches had overtaken desktop searches. In over 10 countries, including the United States, more searches now take place on mobile devices than on desktops. This includes searches from Google’s app and from mobile browsers. The increase in mobile searches has had a profound impact on the dynamics of internet […]
View Full ArticleWe’re now living in a world dominated by mobile devices, with 80 percent of internet users owning smartphones. More people now search for whatever they need to find online with a mobile device rather than a PC. These are just some of the reasons why mobile is the most powerful channel today in terms of […]
View Full ArticleWith the mobile-first index, Google creates and ranks its search listings based on the mobile version of a website. This means that responsive websites could enjoy a better rank, and nonresponsive websites may be at the losing end. The speed of loading is another critical factor that determines rank, and there are several other points […]
View Full ArticleWhen it comes to mobile phones, speed matters. Mobile phone users have several things to tap, scroll, and press, and they may not have a lot of patience for content that’s slow to load. This is where accelerated mobile pages (AMP) come in. AMP is an open-source protocol that allows web pages to load instantaneously […]
View Full ArticleMuch has been said about how online searching has shortened people’s attention spans. Enter mobile phones, which not only revolutionized the way we access the Internet, but also further reduced attention spans. According to Google, 40 percent of users lose patience with any website that takes longer than 3 seconds to load. Usually Internet connections […]
View Full ArticleMobile revenue is expected to reach 60 percent of the digital advertising market by the end of the decade. Here are five tips to making the most out of mobile marketing. 1. Encourage Click-to-Call Actions More than half of smartphone searches for local businesses culminate with a phone call. On mobile websites, the call-to-action should […]
View Full ArticleDriven in part by Google’s increased emphasis on geographic-specific results, local SEO is more important than ever for businesses looking to achieve prominent placement online. If you haven’t gone local with your search engine optimization efforts just yet, it may be time to consider implementing some local SEO strategies. 1. Encourage Link Building Local SEO […]
View Full ArticleIn 2015, mobile payments accounted for more than $8.5 billion in retail point-of-sale transactions, known as POS. Market analysts believe that the market for mobile payments will more than triple in 2016, and by the end of this decade, the value of this market will exceed $210 billion. What does this mean for SEO professionals […]
View Full ArticleThese days, businesses must rely heavily on internet presence to remain user-friendly and appealing to customers. It’s no longer enough to have a website designed for PCs, however. Most people are on mobile, and businesses without mobile-friendly websites may be missing out. Here are just a few reasons all businesses need a mobile-friendly site, brought […]
View Full ArticleIf you have been keeping up with SEO news, you probably know that search engines are continuously changing to provide internet users with easy access to high-quality information. Due to more people accessing the internet from smartphones and tablets, search engines have also made updates to mobile SEO. Here is what you need to know […]
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