Category Archives: Online Marketing

Why Businesses Need to Use Integrated Online Marketing

By Saba SEO, 9:00 am on August 23, 2019

If you’re new to the marketing world, you’ve probably never heard the term “integrated Internet marketing communication” before. While the actual work of planning, implementing, and maintaining an integrated Internet marketing communication campaign can be complicated, the basics can be understood by business owners and marketing individuals who are looking to advance their online marketing […]

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Importance of Integrated Online Marketing in Business in San Diego, CA

Creating an Internet Marketing Sales Funnel: A Step-by-Step Guide

By Saba SEO, 9:00 am on August 16, 2019

The goal of every business owner with a website should be to convert as many people as possible into paying customers. The best way to achieve this is to build and manage an effective online sales funnel. A sales funnel is named for the form it takes. The beginning of the funnel is at the […]

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A Step-by-Step Guide for Creating an Internet Marketing Sales Funnel in San Diego, CA

10 Advantages of Digital Marketing for Small Businesses

By Saba SEO, 9:00 am on July 12, 2019

Digital advertising can generate $3.00 for every $1.00 spent on advertising. However, more than half of small businesses don’t take advantage of digital marketing. Digital ads are viewed on computers, smartphones, and other electronic devices. The San Diego SEO specialists at Saba SEO share 10 reasons you should be promoting your small business digitally. 1. Digital Advertising […]

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How Digital Marketing Benefits Small Businesses in San Diego, CA

How to Boost Your Domain Authority

By Saba SEO, 9:00 am on July 10, 2019

Anyone who has a business and an online presence knows the ultimate goal is to get to the top of the first page in Google’s search results. This goal is often not achieved because the right steps aren’t taken to increase a website’s authority among competitors. Whether you’re new to the online marketing world or simply […]

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How to Increase Your Domain Authority in San Diego, CA

Pros & Cons of Content-Centered Online Marketing

By Saba SEO, 9:00 am on June 24, 2019

Content is king and will always be important. Still, there are some notable advantages and disadvantages associated with content for the purpose of Internet marketing. Forgetting about content altogether isn’t an option. Nonetheless, it never hurts to know what kind of challenges you could face and what kind of rewards you may enjoy with an […]

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Advantages & Disadvantages of Content-Centered Online Marketing in San Diego, CA

4 Advantages of Online Marketing for Your Business

By Saba SEO, 9:00 am on June 14, 2019

As an increasing number of customers turn to the Internet to do their shopping, online marketing has become a crucial part of companies’ strategies. Online marketing also provides several advantages over traditional marketing channels. Consider these four reasons to take advantage of online marketing, brought to you by the experts at Saba SEO, one of […]

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Advantages of Marketing Business Online in San Diego, CA

Different Categories of Online Marketing

By Saba SEO, 9:00 am on June 10, 2019

Internet marketing is any type of marketing activity done online. This definition gets a bit more complicated when you break down the broad term “Internet marketing” into its various subcategories. Still, it’s important to understand what your options are so you can take advantage of your available online marketing opportunities. Here’s a closer look at […]

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Types of Online Marketing in San Diego, CA

8 KPIs You Should Use to Track User Engagement

By Saba SEO, 9:00 am on April 15, 2019

No matter what type of business you have, it’s safe to assume you have specific goals in mind, known as key performance indicators (KPIs). When it comes to online engagement, it’s just as important to have goals. More importantly, you’ll want to know how well you’re achieving those goals, especially if you want to get […]

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What KPIs You Can Use to Track User Engagement in San Diego, CA

Does Email Marketing Still Work?

By Saba SEO, 9:00 am on March 29, 2019

These days, with social media and other methods of reaching customers, you may be reconsidering email marketing altogether. Often, organizations are concerned their emails will end up in spam folders, so they avoid efforts at marketing through email. Is email marketing still a viable option? The marketing experts at Saba SEO, a leading San Diego […]

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Is Email Marketing Still a Viable Option in San Diego, CA

7 Tips for Small Businesses to Optimize Email Marketing

By Saba SEO, 9:00 am on March 4, 2019

Why do 60 percent of marketers say email is their biggest source of ROI? For starters, there are nearly 4 billion email users worldwide, a number that’s expected to keep rising. It’s also an easy way to reach out to on-the-go searchers with devices they can use to quickly check their inboxes. If you happen […]

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Ways to Optimize Email Marketing for Small Businesses in San Diego, CA