Category Archives: Online Marketing
Why Businesses Need to Use Integrated Online Marketing
By Saba SEO, 9:00 am on August 23, 2019
If you’re new to the marketing world, you’ve probably never heard the term “integrated Internet marketing communication” before. While the actual work of planning, implementing, and maintaining an integrated Internet marketing communication campaign can be complicated, the basics can be understood by business owners and marketing individuals who are looking to advance their online marketing […]
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Creating an Internet Marketing Sales Funnel: A Step-by-Step Guide
By Saba SEO, 9:00 am on August 16, 2019
The goal of every business owner with a website should be to convert as many people as possible into paying customers. The best way to achieve this is to build and manage an effective online sales funnel. A sales funnel is named for the form it takes. The beginning of the funnel is at the […]
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10 Advantages of Digital Marketing for Small Businesses
By Saba SEO, 9:00 am on July 12, 2019
Digital advertising can generate $3.00 for every $1.00 spent on advertising. However, more than half of small businesses don’t take advantage of digital marketing. Digital ads are viewed on computers, smartphones, and other electronic devices. The San Diego SEO specialists at Saba SEO share 10 reasons you should be promoting your small business digitally. 1. Digital Advertising […]
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How to Boost Your Domain Authority
By Saba SEO, 9:00 am on July 10, 2019
Anyone who has a business and an online presence knows the ultimate goal is to get to the top of the first page in Google’s search results. This goal is often not achieved because the right steps aren’t taken to increase a website’s authority among competitors. Whether you’re new to the online marketing world or simply […]
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Pros & Cons of Content-Centered Online Marketing
By Saba SEO, 9:00 am on June 24, 2019
Content is king and will always be important. Still, there are some notable advantages and disadvantages associated with content for the purpose of Internet marketing. Forgetting about content altogether isn’t an option. Nonetheless, it never hurts to know what kind of challenges you could face and what kind of rewards you may enjoy with an […]
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4 Advantages of Online Marketing for Your Business
By Saba SEO, 9:00 am on June 14, 2019
As an increasing number of customers turn to the Internet to do their shopping, online marketing has become a crucial part of companies’ strategies. Online marketing also provides several advantages over traditional marketing channels. Consider these four reasons to take advantage of online marketing, brought to you by the experts at Saba SEO, one of […]
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Different Categories of Online Marketing
By Saba SEO, 9:00 am on June 10, 2019
Internet marketing is any type of marketing activity done online. This definition gets a bit more complicated when you break down the broad term “Internet marketing” into its various subcategories. Still, it’s important to understand what your options are so you can take advantage of your available online marketing opportunities. Here’s a closer look at […]
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8 KPIs You Should Use to Track User Engagement
By Saba SEO, 9:00 am on April 15, 2019
No matter what type of business you have, it’s safe to assume you have specific goals in mind, known as key performance indicators (KPIs). When it comes to online engagement, it’s just as important to have goals. More importantly, you’ll want to know how well you’re achieving those goals, especially if you want to get […]
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Does Email Marketing Still Work?
By Saba SEO, 9:00 am on March 29, 2019
These days, with social media and other methods of reaching customers, you may be reconsidering email marketing altogether. Often, organizations are concerned their emails will end up in spam folders, so they avoid efforts at marketing through email. Is email marketing still a viable option? The marketing experts at Saba SEO, a leading San Diego […]
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7 Tips for Small Businesses to Optimize Email Marketing
By Saba SEO, 9:00 am on March 4, 2019
Why do 60 percent of marketers say email is their biggest source of ROI? For starters, there are nearly 4 billion email users worldwide, a number that’s expected to keep rising. It’s also an easy way to reach out to on-the-go searchers with devices they can use to quickly check their inboxes. If you happen […]
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