Category Archives: Online Marketing
Should I Use Google Ads or SEO?
By Saba SEO, 9:00 am on June 28, 2021
If you’re looking to increase your website traffic, you have various options to consider, but the most effective strategy will always be search engine optimization. Within the realm of SEO, there are various methods and techniques to help you achieve higher ranking on Google’s search engine results pages (SERPs). You have to understand that Internet […]
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7 Mistakes to Avoid with Google Ads
By Saba SEO, 9:00 am on June 23, 2021
Utilizing Google Ads is a great way to begin bringing people to your website. However, it’s incredibly important that business owners understand the process before diving into Google Ads. The experts at Saba SEO, a renowned San Diego web design and digital marketing company, suggest seven Google Ads mistakes you should avoid making. 1. Making […]
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How Businesses Can Improve Their Digital Advertising Strategies
By Saba SEO, 9:00 am on June 18, 2021
Creating a successful digital advertising strategy can be a difficult process, but by paying attention to a few key aspects of online marketing, the process can be streamlined and simplified a bit. The San Diego SEO and digital marketing specialists at Saba SEO offer the following list of tips and tricks for improving your digital advertising strategy […]
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What Is Digital Marketing?
By Saba SEO, 9:00 am on June 9, 2021
Digital marketing, simply defined, is marketing that employs electronic devices to deliver promotional messages and gauge their impact. Practically speaking, digital marketing usually means marketing campaigns designed to appear on smartphones, computers, tablets, and other Web-enabled devices. Digital marketing can take a variety of forms, such as social media content, online videos, and display ads. […]
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6 Ways Your Business Can Benefit from Using Google Ads
By Saba SEO, 9:00 am on June 2, 2021
Google Ads is Google’s online advertising program businesses use to promote their products and services on Google Search, YouTube, and other sites across the Web. The platform runs on pay-per-click (PPC) advertising. The experts at Saba SEO, a renowned San Diego web design and online marketing agency, share some of the benefits of using Google […]
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Marketing vs. Branding: What’s the Difference?
By Saba SEO, 9:00 am on May 31, 2021
Marketing and branding are two activities with overlapping purposes, but at the end of the day, they fulfill different business needs. Marketing is a more general form of advertising, while branding is about generating an identity that connects with customers on a personal level. The specialists at Saba SEO, a premier provider of Internet marketing […]
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How Are SEO, SEM, and PPC Different?
By Saba SEO, 9:00 am on May 26, 2021
The world of digital marketing isn’t static or monolithic. It’s dynamic and filled with various segments and strategies. Becoming familiar with the major digital marketing strategies can help you understand which ones are most suitable for your online properties and Internet presence. The experienced professionals from Saba SEO, the experts in Internet marketing San Diego […]
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Optimizing Your Google My Business Listing This Year
By Saba SEO, 9:00 am on May 24, 2021
Small businesses don’t have the enormous marketing budgets their larger counterparts have. A small business owner needs to manage expenses in all areas of the company, and marketing is no exception. A cost-effective and results-driven digital marketing strategy is within your reach and, most importantly, will fit within your budget. Because remaining front and center […]
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Online Marketing Strategies for a Small Business in a Post-Pandemic Society
By Saba SEO, 9:00 am on May 14, 2021
It has always been a good practice for small business owners to review and update their marketing strategies regularly. Even in the best of times, your corporate digital marketing should be fresh, appealing, and relevant. Now that the country is making some measure of progress against the worst pandemic in 100 years, it’s time to […]
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Promoting a Website vs. a Mobile App: Learning Distinct Marketing Strategies
By Saba SEO, 9:00 am on May 10, 2021
Do you think promoting your website is the same as promoting your mobile app? Think again. Although both are digital, that’s about all they really have in common. Each has a unique customer and should be marketed for that customer. How should you promote a website versus a mobile app? Here’s a discussion of the […]
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