Category Archives: Online Marketing
Which 2020 Marketing Trends Will Affect Analytics?
By Saba SEO, 9:00 am on November 13, 2019
No matter what year it is, you’ll always want to pay attention to basic metrics that include such things as click-through rates, page views, and conversion rates. But there are some other stats you’ll also want to keep an eye on that are largely based on marketing trends, which is why we’re putting the spotlight […]
View Full Article
2019’s Top Retargeting Platforms
By Saba SEO, 9:00 am on November 11, 2019
Just 2 percent of website visitors make a purchase during the first visit. On the other hand, retargeting brings back more than 90 percent of website visitors. Retargeting is a process that works by tracking who’s checking out your ad content and what actions they’re taking—or not taking—and displaying your ads to entice them to […]
View Full Article
How to Utilize Website Marketing Strategy to Increase Conversions
By Saba SEO, 9:00 am on October 25, 2019
Website marketing strategies are techniques you use to achieve your online marketing goals. One of the most common goals business owners have is to boost conversions. If you need some help figuring out how to use a website marketing strategy to achieve this goal, below you’ll find some tips to point you in the right […]
View Full Article
Customer Engagement: What You Need to Know
By Saba SEO, 9:00 am on October 21, 2019
Customer engagement is often forgotten when creating a marketing plan, yet it’s key to sales, and it’s about creating and nurturing relationships through branding and communication. This sort of interaction puts a human face on your business. Here are a few things to learn about customer engagement, brought to you by the experienced professionals at […]
View Full Article
Why Businesses Need to Use Integrated Online Marketing
By Saba SEO, 9:00 am on August 23, 2019
If you’re new to the marketing world, you’ve probably never heard the term “integrated Internet marketing communication” before. While the actual work of planning, implementing, and maintaining an integrated Internet marketing communication campaign can be complicated, the basics can be understood by business owners and marketing individuals who are looking to advance their online marketing […]
View Full Article
Creating an Internet Marketing Sales Funnel: A Step-by-Step Guide
By Saba SEO, 9:00 am on August 16, 2019
The goal of every business owner with a website should be to convert as many people as possible into paying customers. The best way to achieve this is to build and manage an effective online sales funnel. A sales funnel is named for the form it takes. The beginning of the funnel is at the […]
View Full Article
10 Advantages of Digital Marketing for Small Businesses
By Saba SEO, 9:00 am on July 12, 2019
Digital advertising can generate $3.00 for every $1.00 spent on advertising. However, more than half of small businesses don’t take advantage of digital marketing. Digital ads are viewed on computers, smartphones, and other electronic devices. The San Diego SEO specialists at Saba SEO share 10 reasons you should be promoting your small business digitally. 1. Digital Advertising […]
View Full Article
How to Boost Your Domain Authority
By Saba SEO, 9:00 am on July 10, 2019
Anyone who has a business and an online presence knows the ultimate goal is to get to the top of the first page in Google’s search results. This goal is often not achieved because the right steps aren’t taken to increase a website’s authority among competitors. Whether you’re new to the online marketing world or simply […]
View Full Article
Pros & Cons of Content-Centered Online Marketing
By Saba SEO, 9:00 am on June 24, 2019
Content is king and will always be important. Still, there are some notable advantages and disadvantages associated with content for the purpose of Internet marketing. Forgetting about content altogether isn’t an option. Nonetheless, it never hurts to know what kind of challenges you could face and what kind of rewards you may enjoy with an […]
View Full Article
4 Advantages of Online Marketing for Your Business
By Saba SEO, 9:00 am on June 14, 2019
As an increasing number of customers turn to the Internet to do their shopping, online marketing has become a crucial part of companies’ strategies. Online marketing also provides several advantages over traditional marketing channels. Consider these four reasons to take advantage of online marketing, brought to you by the experts at Saba SEO, one of […]
View Full Article