Category Archives: Search Engine Optimization
Why Does Search Engine Marketing Matter?
By Saba SEO, 9:00 am on January 7, 2022
The purpose of search engine marketing (SEM) is to increase your visibility on search engine results pages. It’s an approach to digital marketing in the online world that once included both organic and paid efforts. It now typically refers primarily to paid advertising methods like pay-per-click (PPC) that direct traffic to websites or specific landing […]
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Tips for Troubleshooting Organic Search Traffic
By Saba SEO, 9:00 am on February 8, 2021
Organic search is somewhat fickle in that the results you’re expecting are sometimes not the ones you actually get. If this is what has you frustrated at the moment, there are often ways you can resolve organic search traffic issues. The first step is to find out what’s going on and why your organic results […]
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Understanding SEM: The Basics of Search Engine Marketing
By Saba SEO, 9:00 am on February 5, 2021
Search engine marketing, in general, refers to online or digital marketing efforts. The tactics and strategies involved are geared toward increasing your visibility on search engines like Google and Bing. The ultimate goal with SEM is to get more visitors to your site to boost conversions and meaningful interactions. Keep reading to learn more about […]
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Smart Content Strategies to Use for Your Local SEO
By Saba SEO, 9:00 am on August 17, 2020
Getting the right attention from searchers within a certai geographic area requires a comprehensive local search engine optimization strategy. While you’ll want to do things like claiming your Google My Business listing and using keywords that suggest local intent, it’s just as important to have a solid local SEO content strategy in place. Here are […]
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5 Great Ways to Get Qualified Leads from Organic Traffic
By Saba SEO, 9:00 am on August 14, 2020
With more than 4 billion Internet users, you’d think it wouldn’t be all that difficult to reach out to ones who are interested in what you have to offer. However, the potential problem is the massive amount of competition for online attention, especially when it comes to organic traffic. If your goal is to tap […]
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What Makes Breadcrumbs So Useful for SEO?
By Saba SEO, 9:00 am on August 10, 2020
Breadcrumbs are a great navigational tool for your website, and they can improve your search rankings as well. If you don’t already use breadcrumbs, you should understand what they are, why they’re helpful, and how you can use them on your site. The experts at Saba SEO, a premier San Diego SEO company, explain what breadcrumbs […]
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SEO Split Testing: When You Should Use It & Why
By Saba SEO, 9:00 am on July 31, 2020
More than 90 percent of the million-plus pages accessible via Google fail to get a single visitor through this search engine. If you’re seeing lackluster SEO results similar to this, you may still want to avoid completely starting from scratch. One way to do this is with SEO split tests. Here’s how they work and […]
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What Should I Know about Image SEO?
By Saba SEO, 9:00 am on July 24, 2020
Image SEO refers to the optimization of images included in content you want to rank well on search engines. It’s different from traditional SEO because search engines aren’t capable of sorting image-based content just by looking at it. Even so, there are steps you can take to get some SEO mileage out of images associated […]
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7 Great Ways to Boost Organic Traffic
By Saba SEO, 9:00 am on July 13, 2020
How do you get visitors to your website? There are many ways to boost organic traffic to your site. Consistency and patience are key. The San Diego SEO experts from Saba SEO suggest using the following 7 actionable steps to get more organic traffic. 1. Use SEO Search engine optimization (SEO) is essential to driving […]
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5 Ways to Boost Your Click-Through Rates
By Saba SEO, 9:00 am on July 8, 2020
Click-through rate (CTR) refers to the number of people who opt to click a specific link. While such links are often associated with ads, they can also take searchers directly to certain webpages. CTR is an important metric, since higher CTRs often equal higher conversion rates. The specialists at Saba SEO, one of the best […]
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