How to Choose the Right Social Media Platform for Your Business

Social Media Updates in San Diego, CA

With all of the different social media platforms, how do you choose which platform is ideal for your small business or service? Consider the following:

  • Who is your customer?
  • Are your customers mostly male or female?
  • How often do you want to interact?
  • What is the story you want to tell?

Once you have defined who you want to interact with, then understanding the strengths and assets of each platform will help you identify which ones you will want to participate in.


Facebook is an excellent way to keep in touch with your current customers. This is an ideal place to introduce new launches or offer discount coupons. There is no character limit for posts, so Facebook is also an ideal platform to expound on any promotion, as well as post photos. Keep in mind, posting on Facebook also comes with stiff competition and your updates may get lost in the shuffle.


Twitter is short and sweet, but don’t let the lack of characters determine the influence of this platform. Because of hashtags, this is a powerful way to gain the interest of new customers. Content on Twitter works best when it’s both timely and topical. This includes business updates, news in your related field, or interesting content from outside sources that’s worth sharing.


This format is ideal for businesses that are more visual. Posting great photos of your products or your business motto is a great way to draw people directly to your website. If your business is in anyway geared towards women, related to food, or deals with DIY, Pinterest is your go-to.


Although Google+ can feel slow at times, the user base is huge and the competition is relatively low comparatively. One of the biggest benefits to using Google+ is the boost your SEO efforts get, too. That alone could be well worth it.

Depending on your social media marketing objectives, you might also consider options like LinkedIn, Instagram, and YouTube. LinkedIn is great for B2B, although B2C companies are beginning to really figure it out, YouTube is ideal for demonstrating your product or providing how-to guides for customers, and Instagram can help supplement Facebook and Twitter, and works well for artsy businesses.

If you could use help managing your social media campaigns, reach out to Saba, Inc. We’re a local SEM company in San Diego, offering SEO, PPC, social media, and website design and development. Learn more about our services by calling (858) 277-1717 and speaking with one of our marketing specialists today!