Even the most experienced professionals make mistakes, but being aware of common errors can help you prevent them or catch them before they cause a problem. When it comes to pay-per-click (PPC) marketing, there are a variety of ways your campaign can go wrong. Before investing in internet marketing, San Diego businesses and organizations all around the world should consider the following PPC mistakes.
1. Incorrect Targeting
All PPC campaigns have a different target audience. You may have had success with a previous campaign, but reusing the exact same tactics is not a good idea. If you don’t reach the right audience, you may not see any positive results.
One good strategy is to use the “target and bid” option, which lets you reach people on your retargeting list without targeting people who don’t meet your criteria. You should exclude the people who won’t respond to your ad. Otherwise, you’ll waste your budget without getting your desired results.
2. Keyword Issues
Evaluating your keyword strategy is essential when starting a PPC campaign. Broad keywords may be too competitive and too expensive, so you may want to focus on long-tail as well as negative keywords instead. This way, you won’t waste your budget on unwanted clicks.
Don’t forget to bid on your brand’s keywords as well. If you forget, your competitors may bid on them instead, and people who were interested in your business may be led to your competitor’s website.
3. Inconsistent Landing Page
To keep your target audience interested, your landing page should match your PPC ad. For example, if the goal of your ad campaign is to increase sales, your landing page should have a quick shopping option. The design and goals should both have continuity so the landing page is relevant to your target audience.
If you need a focused and results-oriented pay-per-click campaign for your business, trust Saba SEO. We offer high-quality PPC and SEO in San Diego, and we have over ten years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. Our commitment to quality and attention to detail ensures your campaign resonates well within your audience and results in more clicks for your business. To learn about our high-quality PPC services, give us a call at 858-951-1717 today.