Data is always important regardless of what year it happens to be. After all, the more you know about what’s going on with your online efforts, the better off you’ll be when it comes to your ROI and other desired results. The digital marketing professionals from Saba SEO, a leader among San Diego marketing companies, focus on some of the expected trends in data and analytics in 2021 you’ll want to know about moving forward.
Setting Up the Cloud for Analytics
Cloud technology is appealing because it’s convenient and easily accessible. This is why one of the expected trends for 2021 is reconfiguring the cloud for data and analytics purposes. In fact, it’s estimated that public cloud services will be critical for approximately 90 percent of data/analytics-related innovations by 2022.
Increased Confidence in AI Results
Results produced with artificial intelligence (AI) were once somewhat iffy because of the relative newness of this technology. However, added human oversight has improved the reliability of AI results. This is beneficial because it can increase the accuracy of automated decision-making.
More Access to Remote Data
In 2020, COVID-19 forced a lot more people to do things remotely and digitally. What this means for 2021 is even more access to consumer data from remote activities and actions done online. For marketers, this also means gaining more insights about interests in products and services based on online behaviors.
Shifting from Dashboards to Augmented Analytics
Cohesive and meaningful data stories are becoming increasingly accessible thanks to automatically generated augmented analytics. Consequently, 2021 will be the year when dashboards become less significant. This will also mean less tedious manual work involved with digging through stats to discover relevant insights.
Also, data and analytics are expected to play an even bigger role in the workplace thanks to a boost in the number of younger, data-savvy workers and the rise of healthcare marketing in 2021. Lastly, this will be the year of data everything, with analytics being increasingly available to gauge all types of content.
If you’re looking for an industry-leading firm with specialized expertise in digital trends, online marketing, and SEO, call on the experts at Saba SEO, a premier Internet marketing service agency that has served businesses around the world for more than fifteen years. Give one of our experienced marketing specialists a call today at 858-277-1717.