Data Privacy in Digital Marketing: What San Diego Businesses Need to Know

San Diego is widely recognized as a leading city for technological advancement. It even ranked in the top three cities in the Center for Digital Government’s 2022 Digital Cities Survey. The city also has the convenience of more than 300 Wi-Fi spots, but what about data privacy? Both digital marketing agencies and their clients have one primary challenge to face as they make security a priority. The online marketing professionals from Saba SEO, one of the most innovative marketing companies in San Diego, offer insight into the data privacy challenges digital marketers face today.

The Data Privacy Challenge San Diego Faces

Technology in San Diego may have made more advances than in many other cities of comparable size or smaller. However, this hasn’t come without a price. New digital innovations require rigorous testing to identify any potential security vulnerabilities. Otherwise, credit card numbers, birthdates, and addresses could get stolen. Entire business databanks could also become compromised, causing the leak of trade secrets.

Damages because of digital privacy breaches can cost companies millions of dollars or more. Furthermore, businesses could face customer lawsuits because of stolen data ending up in the wrong hands.

The digital data privacy challenge San Diego faces involves preventing both small and large cyberattacks. If information technology (IT) providers stay vigilant, they can stay ahead of hackers. 

How to Prevent Data Breaches

  • Only access client information on secure networks – This means not working on projects containing sensitive data on public Wi-Fi networks. It also involves scrutinizing project team members before allowing them on your private network.
  • Make privacy policy notices on websites a priority – Having privacy policy notices your customers can’t miss shows your website visitors you care. It’s also part of what increases client confidence in you as a digital business.
  • Understand rights as a company and as a client – Turn to agencies, such as the Federal Trade Commission (FTC), and view the California Consumer Privacy Act (CCPA). These will help you understand how you and your clients are protected by law if a cyberattack does occur.
  • Don’t neglect your data privacy responsibilities – As a San Diego digital marketing agency, you can’t neglect your data privacy responsibilities. In addition to the FTC and CCPA guidelines, also pay attention to GDPR requirements. GDPR (General Data Protection Regulation) applies to the European Union first. However, it affects everyone because most websites are available in multiple countries.

You can protect yourself and your clients from fraud if you follow these primary premises: set up reasonable security protocols and place data transfer notices where customers can see them. Keeping records of data collection and providing the opportunity for website visitors to select what information they want to share also matters. If you comply with how the FTC, CCPA, and GDPR require you to handle sensitive information, you can earn your clients’ trust.

If you’re looking for a firm with specialized expertise in digital trends and online marketing, call on the experts at Saba SEO, a premier internet marketing service agency that has served businesses around the world for 20 years. Give one of our experienced marketing specialists a call today.