Are you thinking about managing your pay-per-click (PPC) campaigns on your own? It’s not as difficult as you might think! You can be up and running with a bit of time and effort. The San Diego SEO and PPC experts from Saba SEO offer a few tips to help you get started.
1. Define Your Goals
What are you trying to achieve with your PPC campaigns? More sales, more leads, more traffic to your website? Be specific and realistic.
2. Do Your Research
Learn about the different types of PPC advertising platforms and how they work. Read articles, blog posts, case studies—anything that will help you understand the ins and outs of PPC management.
3. Set Up Tracking Tools
You need to be able to track your results so you know whether or not your campaigns are successful. Google Analytics is a good option for this, but other tracking tools are also available. Choose one that will give you the data you need to make informed decisions about your PPC campaigns.
4. Know Your Target Audience
Figure out who would want what type of content by identifying people’s interests related to their activities, age, location, and gender. Create keyword lists that target these individuals when they search for information related to a business, its products, or its services. Services like the Google AdWords Keyword Planner tool allow businesses to look at what keywords people are typing in when they search for things online. This helps you decide which business-related words should be included on your website and in your ads.
5. Find the Right Platform
After pinpointing your target audience and getting your keyword lists ready, it’s time to choose where your advertisements will appear. Options differ depending on what’s being advertised and who the ads are targeting, but common choices include Google Ads, Facebook Ads Manager, Microsoft Advertising (formerly Bing Ads), and Amazon Advertising, among many others.
6. Create Engaging Ad Copy
Well-written ad copy is vital because it persuades potential customers to click on the advertisement and visit the website linked to it. After all, that’s the goal of every pay-per-click campaign.
These tips should get business owners started on their journey into do-it-yourself PPC management. For more tips and advice, check out our blog or contact us for help from a professional PPC team.
If you need expert advice on how to create a focused, results-oriented pay-per-click campaign for your business, reach out to Saba SEO. As one of the premier San Diego SEO companies, we offer high-quality PPC and SEO services, and we have more than twenty years of experience in digital marketing. Our experts can analyze your target market and create a comprehensive paid marketing campaign to boost your online visibility. To learn about our high-quality PPC services, give us a call today.