With more than 2 billion active monthly users, Facebook is clearly a powerful marketing tool and an effective way to direct attention to your brand. Plus, many consumers routinely check out what’s going on socially with a business before making decisions about what to buy or where to go locally. However, if you’ve been tempted to increase your “like” totals on Facebook by purchasing them, take a moment to consider the advice of the social media experts at Saba SEO, a leading San Diego SEO company, about why this is something you’ll never want to do.
You Won’t Get Meaningful Interactions
You won’t be doing your business any favors if you have a bunch of fake likes but no real interaction with your brand. People who genuinely like you on Facebook are more likely to click links back to your website or offer the type of honest feedback that can inspire conversations and convince other Facebook browsers to check out what you have to offer.
You’ll Be Setting Yourself Up for a Failed Marketing Strategy
What makes a marketing strategy work is real engagement with online searchers and a solid understanding of what matters most to your target audience. If you’re busy buying fake likes, you’ll end with a marketing strategy that’s likely to fall flat. Even if your reason for considering the like-buying route is because you’re frustrated with the results you’re seeing from your current marketing strategy, you’ll be better off if you:
- Slowly and steadily reach your online marketing goals
- Consider a failure to see the desired results as a sign you need to make some adjustments to your marketing strategy
- Stop trying to keep up with your competitors with like totals and focus more on learning about what your customers expect from your brand
You’ll Be Hurting Your Reputation and Lowering Your Reach
Searchers may link back to some of your other followers to see the other stuff they’re liking and commenting on. However, if real Facebook users click to links that go to fake accounts, they’ll likely spread the word online that something’s up with your business. Even if you have a perfectly reputable business, using shady tactics like buying likes could make potential customers look elsewhere for what they need.
You’ll also be lowering the potential reach of your marketing message with fake likes. Honestly interested Facebook users will spread your marketing message by:
- Sharing your content with others in their social circle
- Visiting your other social pages to check out what you’re posting
- Telling their friends to visit your Facebook page because they genuinely like how you engage with followers
Finally, there’s the most compelling reason not to buy Facebook likes—it’s a waste of money. The efforts you put into creating the illusion that people are engaging with your business and enjoying your content can be put to much better use if you honestly present fresh, relevant social content. Also, there are plenty of effective SEO techniques you can use to promote your Facebook page and attract attention from real people willing to genuinely like and follow you socially.
When it comes to utilizing Facebook in particular and social media in general, you need to create a clear strategy for your business. The social media marketing experts at Saba SEO can help you develop a customized marketing plan that is certain to boost your online presence and search engine ranking. Saba SEO is a premier marketing company in San Diego with more than ten years of experience in social media marketing, content development, search engine optimization, and web design. To get started creating an effective social media marketing plan for your business, give us a call at 858-277-1717.