How Do Algorithm Updates from Google Affect SEO Strategy?

Google algorithm updates are changes to the way Google ranks websites. These changes can have positive or negative effects on your SEO strategy, depending on how well your site is optimized for these changes. These updates aren’t penalties but a difference in how Google’s search engine works. Here’s what you need to know about how Google’s algorithm updates affect your SEO strategy, as explained by the experienced professionals from Saba SEO, one of the premier digital marketing and SEO companies San Diego businesses rely on for unmatched expertise and high-quality service delivered with integrity.

Why Do Google Updates Occur?

Google updates are a part of the search engine’s ongoing attempts to improve its search algorithms. The goal is to provide better search results for users, and these updates aim to improve the quality of their results. There are many reasons Google might implement an update, including:

  • Fixing problems with their algorithm (e.g., Penguin)
  • Adding new features (e.g., Hummingbird)
  • Dealing with circular websites or content farms

What Steps Should Businesses Take to Stay Ahead of the Curve?

As Google updates its algorithm, businesses must stay on top of the latest changes. It means ensuring you’re keeping up with the latest updates, monitoring your site’s performance, and comparing it against competitors’ sites. To do this effectively, you can use tools such as SEMrush that allow users to access a wealth of data about their websites and those of others in their industries.

How Can You Identify Google Updates’ Impact on Your Site’s Traffic & Rankings?

Follow these steps to keep abreast of how your site’s ranking and traffic are affected by Google’s algorithm updates: 

  • Use Google Search Console to see if your site is affected 
  • Check Google Analytics to see if your site’s traffic has been affected
  • Look for changes in the types of keywords you rank for

By knowing what types of changes can be made by Google and understanding how your site might be affected, you can better prepare yourself for any negative impacts on SEO rankings so they don’t impact your business in any way.

Keeping up with Google’s changing algorithms and ranking factors is one of the smartest things a business can do in today’s online-centered marketplace. If you need help staying on top of Google trends to remain competitive, call on the San Diego SEO experts from Saba SEO. For premier expertise in web design, digital marketing, and SEO, San Diego companies have relied on us for twenty years. Call one of our SEO specialists today.