How to Create an Effective Email Marketing Campaign


Email campaigns are one of the most effective digital marketing strategies. An impressive marketing email commands the attention of your customer and generates more interest in and sales for your product or service. Listed below are five tips for an effective email marketing campaign from San Diego digital marketing experts.

1) Use Attention-Grabbing Subject Lines

An average email account can receive over 100 emails a day. Create a subject line that will inspire the recipient to read the email instead of sending it to the trash bin, and avoid spam trigger words in the subject (see tip number four).

2) Incorporate Powerful Graphics

Visual graphics break up the monotony of a text-based email. The graphics should be relevant to the subject matter, and make sure they don’t interfere with the readability of the email. Ideally, your email should be 80 percent text and 20 percent graphics.

3) Create a Current Contact List

Pay attention to emails that are returned as undeliverable and remove those addresses from your contacts list. A current contact list ensures that more potential customers will be reached.

4) Avoid Spam Trigger Words

Almost all email providers employ a system of automatically flagging emails containing certain trigger words as “spam”. Those flagged emails are sent directly to your customer’s spam folder. To prevent this, avoid using spam-triggering words such as “free”, “act now”, “you’ve been selected”, or “easy money”. Search the internet for complete lists of spam trigger words and avoid them like the plague.

5) Use Email Marketing Software

Email marketing providers and software services take a lot of the guesswork out of creating emails for your campaign. Most offer pre-designed templates that make creating professional-looking emails very easy. Additionally, many offer autoresponders that do a lot of the work for you. Prices for these services are usually based on the size of your contact list.

For more tips, tricks, or help crafting an effective online marketing campaign, turn to Saba SEO. We specialize in San Diego SEO, PPC, and social media. Call our office today at (858) 277-1717. We look forward to chatting.