Search engine optimization (SEO) isn’t an easy concept to grasp, yet it’s not something that should be ignored, especially if you plan to do any marketing online. While you may have heard terms like Google bots and algorithms thrown around in connection with SEO, you may need a little more convincing to see why SEO is becoming an absolute necessity for businesses in numerous industries. Here are seven impressive SEO stats and facts to ponder:
Most Internet Users Never Scroll Past the First Search Results Page
It’s kind of like the “if a tree falls in the forest and nobody hears it” concept. You could have the best product on the market with a fancy, tricked out website. Yet all of that doesn’t matter if your website doesn’t rank highly in search engines because no one will be able to find it.
Organic Results Are More Powerful Than Paid Ads
Internet users are more ad wary than consumers of yesterday. In fact, industry studies show that nearly 80 percent of online users ignore paid ads all together and focus on organic results only.
Searching and Emailing are the Top Internet Activities
Clearly, there are plenty of consumers online ready to make purchasing decisions based on what they find. This extends to email marketing campaigns, blogs and social media posts, meaning all should be integrated into your online marketing campaign.
Inbound Leads Are Significantly Cheaper Than Outbound Leads
Inbound leads cost about 60 percent less than outbound leads. In other words, a well-designed SEO campaign with a very specific target audience is going to give you more bang for your buck than something like a cold calling campaign.
More and More Consumers are Accessible via their Mobile Devices
There are more than 100 million mobile Internet users, with approximately 70 million of those users accessing their mobile devices for shopping purpose. If your content and website is properly optimized, you’ll be able to reach consumers wherever they may be at the moment. This can also help boost brick and mortar traffic.
SEO-Infused Business Blogs can have a Huge Impact
Companies with blogs have over 400 percent more indexed pages, meaning more leads. The same is true when you incorporate SEO into your social media pages and posts.
SEO Generates Substantially More Conversions
Outbound leads from sources such as direct mail and print advertising have a 1.7 percent close rate. However, SEO leads have a nearly 15 percent close rate. This is partially due to the fact that SEO results can be measured with much more accuracy, often in real-time, allowing you to easily alter strategies that aren’t delivering.
With these seven SEO stats in mind, it’s easy to see why more and more companies are looking into SEO and online marketing services to help increase online visibility, leads and sales! To learn if your business would benefit from SEO, schedule a free SEO website analysis or call Saba Inc. today at 858-277-1717.