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What is Google+ My Business?

Business Page on Google Plus

Many business owners have heard about Google+ My Business, but only a few have taken advantage of this great service. And considering that this service is being offered by one of, if not the most popular search engine, it’s probably important in ranking in search results too – but we’ll get to that later.

What is Google+ My Business and Who Should Create a Page?

Google+ My Business is a social media platform that allows you to share your content, promote new products and interact with others as a business, rather than as an individual.  Google+ is a free service provided by Google, making possible for everyone to represent themselves in a professional way. It is a service available to practically anyone, whether you are an individual artist, brand, organization or brick-and-mortar store or service provider.

Why is Google+ My Business Important?

Remember, the main goal of Google+ My Business is for you to share your content and interact with your customers. The platform allows you to share pictures, posts, videos and even video chat with your customers in Google+ hangouts. While this can help you grow as a business, it can also help build your brand and make sure that your product meets the needs of your customers.

Those who integrate Google+ My Business to their search engine optimization strategy have also seen greater increase in their Google rankings. By sharing your blogs and other pieces of well written content and information, you are becoming an authority in your space and Google takes notice! Furthermore, a Google+ My Business page is the only way that local businesses can rank on Google Maps.

How Often Should I Post to My Page?

Those who frequently share relevant and valuable information on their page will have more opportunity to attract consumers to their page and therefore gain more followers. This is due to the fact that Google will share your content more often, not just to your followers but to those who search for your services.

Whether you want to boost your ranking or are interested in having a social interaction with your costumers, taking advantage of all the resources that Google+ My Business provides could result in a significant increase in traffic to your website. Make Google+ My Business part of your daily routine and social media plan and start connecting with people today!