Navigating Google Algorithm Updates: Essential Insights for San Diego Marketers

Google is always changing how it ranks websites, and those changes take place in algorithm updates. These changes help some websites but hurt others. As a San Diego digital marketer, you must know how this can impact your business and what you can do about it. Keep reading to learn what you need to know about these updates, as explained by the experienced professionals from Saba SEO, one of the premier digital marketing and SEO companies San Diego businesses rely on for unmatched expertise and high-quality service delivered with integrity.

You Need to Be Aware of Update Cycles

Google doesn’t always announce its updates. The search engine optimization industry sometimes realizes they happen after the fact. Check your website statistics in terms of traffic and see how you rank with Google. If your numbers and position improve, you might benefit from the update. However, any negative impact means you need to make changes. In either case, always watch out for areas to improve and things that are working and should get more attention.

Content Matters with Every Update

Regardless of the tweaks Google makes with each algorithm update, building a library of effective content helps your business online in the long run. There are several factors involved with that:

  • Use a singular voice – Have all your content sourced to a single author, complete with a comprehensive biography.
  • Tell stories – Your content should tell the stories of your current customers, prospective consumers, and anyone else who makes up your business brand.
  • Find influencers – Identify influencers you can trust to share or promote your content among their established followers.
  • Offer value – If you want to draw attention to your content, the headlines have to suggest the value of reading or watching it. However, the actual content needs to deliver what’s promised.

Always Stay Current

Whether you do it yourself, assign the task to someone on your staff, or hire a digital marketing firm, ensure you have someone keeping up with Google’s constantly changing ranking factors and algorithms. Over 90% of all online searching happens through Google, so staying current with Google trends is crucial to your San Diego business remaining competitive.

Keeping up with Google’s changing algorithms and ranking factors is one of the smartest things a business can do in today’s online-centered marketplace. If you need help staying on top of Google trends to remain competitive, call on the San Diego SEO experts from Saba SEO. For premier expertise in web design, digital marketing, and SEO, San Diego companies have relied on us for more than 20 years. Call one of our SEO specialists today.