Breadcrumbs are a great navigational tool for your website, and they can improve your search rankings as well. If you don’t already use breadcrumbs, you should understand what they are, why they’re helpful, and how you can use them on your site. The experts at Saba SEO, a premier San Diego SEO company, explain what breadcrumbs are and why they’re important for SEO.
What Are Breadcrumbs?
Breadcrumbs are navigational aids on a website that help Google understand the site’s structure. The breadcrumb trail usually appears at the top of a page and shows the path from the homepage to the current page.
Breadcrumbs got their name from a famous fairy tale, Hansel and Gretel. When the children went into the woods, they left a trail of breadcrumbs to mark their way back. Just like in the story, the breadcrumb trail is an easy way for users to navigate to previous pages or to the homepage.
Why Breadcrumbs Matter for SEO
Breadcrumbs benefit your search rankings in a number of ways. They help Google’s bots crawl your site and understand its structure, which increases the chances of Google finding each page of your site and ranking it highly. Google also favors sites that offer a positive user experience, and breadcrumbs improve user experience by making your site easier to navigate.
The breadcrumb trail lowers bounce rates, too. Breadcrumbs that are easily noticeable at the top of the page give your site visitors a simple way to navigate your site, which increases the chances that they’ll click to another page and stay on your site longer.
Tips for Using Breadcrumbs for SEO
There are a variety of different plugins that allow you to quickly and easily add breadcrumbs to your site. For SEO purposes, your breadcrumbs should be visible, mobile-friendly, and easy to click.
If you add the breadcrumb schema markup to your site, your breadcrumbs will appear in place of the URL in the search results page. The schema for breadcrumbs is “BreadcrumbList.” Adding this structured data code to your HTML gives Google more information about the content of your site, and it can increase your chances of appearing as a rich snippet in the results page.Tools like breadcrumbs can be challenging for some people to use without the assistance of experienced SEO experts. If you’re looking to boost your search results with state-of-the-art techniques, call on the SEO specialists at Saba SEO. As an industry-leading SEO company in San Diego, we have more than a decade of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your SEO strategy, reach out to us today at 858-277-1717.