4 Tips for Using Augmented Reality in Your Immersive Marketing

Do you know that a brand that offers augmented reality (AR) is 57 percent more likely to be chosen by customers? It’s one of those game-changers that have shaped the producer-customer relationship. Below, the online marketing professionals from Saba SEO, your top choice among San Diego marketing companies, offer four ways to leverage this tool to engage your customers better.

1.Product Demonstration

If your business is dealing with complicated or bulky products that may be difficult to explain, AR is the tool that will solve this problem for you. Besides, 30 percent of online products are returned frequently because the products weren’t up to the customers’ expectations. This can be a loss due to the transport costs, especially since most online buyers are far from the companies. With AR, your customers can be sure what they buy is a good fit for their needs, and this can reduce returns of products such as:

 

• Furniture
• Vehicles
• Machinery

2.Targeted Marketing & Personalization

As a business owner, you can use AR to take a more targeted and individual approach that’s more efficient and engaging for your customers. You can measure your success by checking the engagement rate and gathering statistics about the number of people who have spent time with your content and interacted with it. If you used it in conjunction with social media tools, you would see the number of people who shared the message, indicating the similarities or differences with their real-life experiences. You can tailor your message accordingly with this insight into user behavior and preferences.

3.Virtual Try-Ons

Whether through an app or an AR-enabled ad, you can create an environment where the customers have better engagement with the product via virtual try-ons. This is mostly used for products like:

• Makeup
• Accessories
• Clothes

4.Integrated AR with Social Media

 

Approximately 62 percent of the world’s population uses social media, for an average of 2 hours and 23 minutes daily. Marketers leverage social media because of the number of users, which has made it a powerful tool. AR allows brands to employ social media to spread awareness and boost sales.
Augmented reality is a tool businesses need to leverage. It allows businesses to interact with their audiences in a fun manner, which benefits the companies by bringing growth and success.

If you’re looking for a firm with specialized expertise in digital trends and online marketing, call on the experts at Saba SEO, a premier San Diego SEO and digital marketing agency that has served businesses around the world for more than 20 years. Give one of our experienced marketing specialists a call today.