The goal of every business owner with a website should be to convert as many people as possible into paying customers. The best way to achieve this is to build and manage an effective online sales funnel. A sales funnel is named for the form it takes. The beginning of the funnel is at the very top, where the largest group of people—potential customers—start the process. The bottom of the funnel represents the smallest group of people, also known as committed customers. The digital marketing professionals from Saba SEO, one of the most innovative San Diego marketing companies businesses can work with, offer this step-by-step guide to show you how to get your funnel up and running.
Build Your Landing Page
The landing page is one of the most important parts of your funnel because it’s how people get their first impression of your business. The main goal for any landing page is to capture customer information or push the customer to complete a certain task. In most cases, you should ask the customer to subscribe to a list. Make sure the form on your landing page captures a name and email you can use in the future.
Create Your Offer
During this next step, you must create an offer for potential customers to buy your product or service. It’s important to keep in mind that during this step, you’ll want to entice the customer to continue further into the funnel so you can present a second offer. The bottom line: the initial offer should act like a “pre-sell” for a future step in your funnel.
A lot of money can be made during this step. Think of the upsell as an upgrade to something your customer has already purchased or is thinking about purchasing. This step should be located on a second landing page and should always include an enticing call to action. For this step, remember to offer something of more value or a better service than what’s offered on the initial selling page.
Catch Them on the Way Out
If the customer decides to leave without purchasing either item, catch him or her on the way out with a final offer. Also known as a “downsize,” consider this strategy for those customers who might not be able to afford the other items you’re selling. If the customer leaves without making a purchase, you’ve already captured his or her email and name with the initial contact form. Keep the conversation open by sending relevant and engaging content via email. The longer customers stay in your funnel, the more likely they are to purchase something from you.
If you’re looking for a firm with integrity and outstanding expertise in online marketing and SEO, call on the experts at Saba SEO, a premier Internet marketing service agency that has served businesses around the world for more than fifteen years. Give one of our experienced marketing specialists a call today at 858-277-1717.