How Local Customers Search for Your Business
According to some estimates, more than half of all consumers searching online look for local businesses. When you also consider that many mobile customers use various devices to conduct local searches, it’s easy to see the importance of knowing how local customers search your business. Saba SEO, a leading online marketing company in San Diego, can help fine-tune your online marketing efforts with respect to the following local search tools.
Search Engines
There’s a reason why Google listings for a business are based on the location provided by a PC or another device. Nearly 70 percent of online consumers are looking for local businesses based on results they get from a search engine.
Business Websites
Many local searchers look for some added incentives when picking a particular business. This is why many of them check out websites before making a decision. If you engage in local business, it may be a good idea to design your site so any current deals, specials, or unique selling points are prominently featured to encourage conversions.
Mobile Devices/Apps
The good thing about targeting local customers using mobile devices is the ability to convince them to stop by in person. Customers also appreciate the convenience of being able to place an order online or pay for a service ahead of time. If you explore geo-targeting, you can even send out texts when local customers are close to your business.
Directory Pages
More than 30 percent of local customers head to online directory pages. You should confirm that your business info (business name, address, and phone number) is accurate anywhere it appears online. Remove info from pages you no longer consider relevant or update anything that has changed since you created the listing to avoid confusion.
As a trusted search engine marketing company in San Diego, Saba SEO helps businesses target specific geographic areas, take advantage of local demand, and optimize their content to attract local traffic. Whether you’re running a restaurant, auto repair shop, clinic, real estate agency, or any other business, our team can find the most effective way to boost your online rank and drive more online traffic. Call us at 858-951-1717 to schedule an appointment.
