Adding local content to your website is one of the best strategies to boost your local search rankings. If you’re a local business owner, you probably want to attract more local customers through your website. Here are a few tips for boosting your local SEO by creating content.
Use Multiple Location Pages
Create a separate page for every location your business has. Include the address, hours, phone number, and other important information on every page. Location pages are also a great place to promote local events.
Include Contact Information in the Footer
Make sure your company’s name, address, and phone number is listed in the footer on every page of your website. This makes it very easy for customers to contact you, and it helps your site rank better on local searches.
If you provide a service such as pest control or home repairs, list a few local cities you serve. Mentioning city names in pages can boost your search rankings even if your customers aren’t visiting your business outlet.
Listing reviews is one of the best ways to earn consumer trust, and it’s also an effective strategy for boosting local search rankings. If you post customer reviews on your site, use the reviewer’s first name and his or her city.
Ask your customers to leave reviews on Yelp, Facebook, and other third-party sites. Potential customers know you won’t list negative reviews on your own site, so using third-party sites can build consumer trust.
Create FAQ and “About Us” Pages
Your FAQ page should answer real questions that local customers are asking. Add local keywords in the FAQ as often as possible. Your “About Us” page is also a great place to add local keywords. You can list your company’s locations, or you can provide a brief bio for each of your employees and the city they live in.
As a leading San Diego SEO firm, Saba SEO can help you boost your business’s local search ranking. We have a team of specialists and a variety of techniques to increase your online ranking, generate more traffic for your business, and boost overall conversion rates. If you need help expanding your local visibility and acquiring more traffic, give us a call at 858-951-1717 today.