Search engine optimization is a long-term process that provides long-term results. It takes time to plan and launch an SEO campaign, so you won’t see a big change overnight. However, there are a few SEO strategies you can implement in just a few hours. Here are four of the best ways you can boost your search rankings today, brought to you by the San Diego SEO experts at Saba SEO.
1. Improve Your Local SEO
If you have a brick and mortar business, a good local SEO strategy is essential. Most people search for a business online before deciding to visit it, so a strong online presence can bring more traffic to your store. You can quickly boost your local SEO by adding local keywords like your city or county name throughout your site. You should also claim your Google My Business profile and fill out as much information as possible. If searchers can’t easily find information about your business, they’re much less likely to become customers.
2. Use Your Competitor’s Keywords
Branded keywords are very effective for generating leads, and Google no longer bans bidding on your competitor’s keywords. Choose a couple of the easiest keywords to create content for and mix them in with your own keywords. Your content needs to be eye-catching and persuasive, and you should draw visitors in by making your business seem better than your competitor’s brand.
3. Increase Page Speed on Your Mobile Site
As Google rolls out their mobile-first index, it’s important to create a mobile-friendly site. If your site loads slowly, visitors will bounce and your search rankings will go down. One of the best platforms for mobile web design is Duda, which resizes and compresses images to help the site load faster. You can launch a mobile-friendly site in just a few minutes, and it can have a major impact on your search rankings and user experience.
4. Crawl Your Site for Broken Links and Duplicate Content
Google penalizes for duplicate content, so you should use a tool like Siteliner to crawl your site and search for content issues. Siteliner can also find broken links, which affect how Google indexes your site.
If you want to increase your website’s ranking over the long run, turn to Saba SEO. We are a leading SEO company in San Diego with over ten years of experience in search engine optimization. From searching for keywords to generating high-quality content, we offer a wide variety of services to help you increase your online ranking and visibility and attract more leads. To talk to one of our professional SEO experts, give us a call at 858-951-1717 today.