Millions of people visit Facebook every day, which makes it a great advertising platform. The site has lots of options for business owners hoping to expand their audiences, and the Ads Manager makes it fairly easy to set up an ad campaign. Here are a few steps to creating your first Facebook advertisement, brought to you by San Diego search engine optimization experts at Saba SEO.
Choose Your Marketing Objective
Your marketing objective can help you determine your target audience. There are three categories of objectives: awareness, consideration, and conversion. Awareness ads create interest in your business, so they’re best for new businesses trying to attract customers. Consideration ads make your audience want to look for more details about your business, and some specific objectives in this category include traffic, engagement, video views, and messages. Conversion ads convince your audience to buy your product or service.
Determine Your Target Audience
Facebook has over two billion users, so you’ll need to pick an audience relevant to your business. You can narrow down your audience by location, age, gender, language, and other factors, and you can also upload your contact list to build a custom audience, which will let you reach out to your existing customers.
Decide Where Your Ads Will Run
Facebook can display your ads in people’s feeds, in the right column of the page, in the suggested videos, and in other areas of the site. Your ads can also run on Facebook-owned sites like Messenger and Instagram. To decide where to place your ads, consider your target audience. For example, if most of your audience prefers mobile browsing, placing your ads on Instagram or Messenger could be beneficial.
Select a Format
Some of the most popular ad formats include photos, videos, slideshows, and product collections. The “lead ads” format helps with lead generation, while “canvas” format is good for mobile viewers. If you want to bring more traffic to your site, lead ads might be the best option. To increase brand awareness, photo or video ads may be the right choice.
After making all of these decisions, you should be ready to place your order. Once your ad launches, you can use the Facebook Ads Manager to measure your campaign’s performance and determine what worked well and what you should improve in your next campaign.
If you want to create targeted Facebook ads for your business, turn to Saba SEO. We are among the leading providers of social media marketing in San Diego County. Our experts can analyze your target audience and help you create unique and effective social media posts that encourage engagement and conversion. We work tirelessly to increase your brand awareness, which will eventually lead to more customers and online revenue for your business. To learn about our comprehensive social media marketing plans, call us at 858-951-1717 today.