Meta titles are the clickable headlines someone sees when your content is displayed on search engine results pages. These headings will ultimately catch someone’s attention and help them decide whether or not to click back to your content. Since you literally only have seconds to generate interest, these titles need to be descriptive and well-crafted. Internet marketing professionals at Saba SEO share a few tips on how to create the perfect meta titles.
Place Your Keywords Carefully
From an SEO perspective, the title tag should contain all the important keywords you want to rank for. The most important keyword should be placed at the beginning, followed by the second most crucial keyword, and then finally your business/brand name.
Do Not Stuff Your Tags With Keywords
The ideal title tag should be 50 to 60 characters in length, including spaces. Avoid stuffing the limited space with keywords as it leads to badly written title tags that keep repeating the same idea over and over again. Keyword stuffing could lead to penalties by Google.
Do Not Duplicate the Title Tags
Try to make your headline tag different from your title tag. This gives you an opportunity to change the keyword phrasing on your page and increase its likelihood of appearing across a broad spectrum of search intent.
Keep the Content Relevant
Google can occasionally override a title tag if it doesn’t like the way it reads on the search engine results page. In such cases, the search engine pulls out information from your meta description and page content. To prevent this from happening, make sure your title tags are relevant, keyword-rich, descriptive, within 60 characters, and accurately describing your page content.
The meta title tag is one of the many important pieces of the entire SEO puzzle. If you want to boost your online visibility, let us create the perfect title tags for you. At Saba SEO, we can create amazing and relevant content and distribute it effectively to help you get more exposure for your brand, generate productive leads, and get conversions. Give us a call at 858-951-1717 and let our team optimize your pages for search engines.