Small businesses benefit from local online searches. Have you set up your business to take advantage of local searches? Nearly half of all mobile searches are local. If you offer a service, local searches are the key to your business growth. Here are six steps to enhancing your local search rankings, brought to you by the SEO experts at Saba SEO, a premier SEO company San Diego businesses rely on for high-quality service and unparalleled digital marketing expertise.
1. Sign Up for Google My Business
Google My Business is the first place you should list your small business. Fill out the information completely, including your phone contacts, social media, and all products and services you offer. Don’t forget to create short blog posts within Google My Business as well.
2. Use the Right Keywords
Research keywords that are location oriented. Create content based on that keyword research for ideal search engine optimization.
3. Acquire Local SEO Backlinks
To strengthen your local SEO, obtain backlinks from local businesses. Send out press releases to local publications, offer discounts to local universities, and participate in local charities.
4. List in All Online Directories
Google isn’t the only game in town. Make sure to list your business in all local and national directories, including sites where customers can leave reviews. Don’t forget to create social media pages for your business. Include your full address in the contact area.
5. Make Your Site Mobile Friendly
Half of all local searches are performed on handheld devices, so make sure your website is mobile friendly. Has your web design been upgraded to responsive design? Make sure your site has no latency. Compress photos and make sure old code isn’t slowing down your website speed. The success of your local search ranking boils down to a great user experience.
6. Ensure All Your Information Is Identical
Always use the same full address information. If you use an abbreviation on one site, always use it everywhere else. Also, make sure all names and products are spelled accurately. If there are discrepancies, Google will get confused and may use one version that isn’t accurate. Help Google out by making everything consistent.
When you’re looking for ways to boost rank, don’t overlook local search with regard to SEO. In San Diego, businesses know they can rely on the experience and know-how of the SEO pros at Saba SEO to help them increase rank, build their customer base, and grow revenue. For help with your SEO strategy, call one of our knowledgeable SEO specialists today at 858-277-1717.