Gaining and retaining newsletter subscriptions is not an easy feat for any organization, yet with the right strategies and forward thinking, you can boost your monthly subscription numbers. Our San Diego online marketing experts share a few newsletter subscription strategies that do not take much time or investment on your part, and you’ll likely see noticeable results almost immediately!
Who doesn’t love getting something for free? One of the biggest reasons people sign-up for anything is to receive free gifts and discounts. Within your newsletters, push your promotions. Whether you are having a sale or you offer monthly discounts to subscribers only, use your newsletters as a place to showcase these incentives. You might also have a giveaway to attract new subscribers.
Don’t Complicate the Process
Consumers have a nearly unlimited amount of options to choose from online and a relatively short attention span. Do not make your newsletter signup process overly complicated or too long. Only include the information that is essential for your needs so that you don’t drive away potential subscribers.
Consider Twitter Lead Generation Cards
Today’s consumers are looking for the easiest way to accomplish their goals, which is why social media managers in San Diego love Twitter Lead Generation Cards. A simple call to action can be added to the end of a Tweet, and all the user has to do is click the call to action and their profile information is automatically shared with your business. Because the information received is linked to the user’s Twitter profile, you can also be sure that you’re getting a lead from a legitimate email address.
Use a Data Capture Form
Sending people away from your website will decrease the chances they will complete a form. If you embed a data capture form on your homepage or other areas throughout your website, this can help to increase your sign-up conversions. The fewer clicks the user has to make, the higher your success rate will be.
These simple secrets will greatly increase your sign-up conversions. Just remember to provide incentives and make the process as easy as possible and you are well on your way to making your newsletter a more effective marketing tool.
For more information about growing your customer base and engaging with current and prospective clients, reach out to Saba, Inc. at 858-277-1717. We are a trusted San Diego SEO company that specializes in organic and pay-per-click marketing, as well as web design and app development. Reach out to us today and request your free website audit to get started.