There’s no denying the impact of search engine optimization when it comes to connecting with the right searchers. The good thing about online marketing is the ability to monitor and measure your results. Experts at one of the leading San Diego marketing companies share a few tips to help you measure your SEO impact.
Know What You Want to Measure
Whether you’re doing organic search or paid search, you may not get relevant data if you don’t know what goals you’re hoping to achieve. The more specific you are with what you want to measure, the better you can analyze your SEO impact. Look for information on:
- Website traffic
- Leads generated
- Conversions, sign-ups, and registrations
Explore Google Analytics Data
After you’ve defined your goals, the next step is to take advantage of the information available from Google Analytics. Go to the Admin Panel and select Goals. You can use the templates or go with a custom option. Each goal will have a specific dollar value associated with it.
Set Up Automated Reports
Create a segment to separate out your organic traffic results. These are the people who came across your link on search engine results pages. Click the All Users box from any Google Analytics page in the reports section. Scroll down and choose Organic Traffic. If you want to track your paid search activities, link AdWords to your Google Analytics reports.
Review Landing Pages Reports
After everything is set up, you’ll be able to see how your content is performing with your landing pages reports (one for each landing page you want to track). Some of the information you can get from these reports includes:
- How long visitors are staying on each page
- What actions they are taking
- Which topics are generating the most interest
Further customize your measurements based on your needs. For instance, if you’re active on Facebook, you can add Google Analytics to your Facebook stats and track your social media results. If you do make adjustments to your SEO strategy but do not see positive results, have some patience. It may take several weeks or months to start seeing a noticeable shift in trends.
To boost your online ranking, consult a reliable search engine optimization company. San Diego business owners and organizations all across the world can turn to Saba SEO for all their online marketing needs. Our experts can analyze your current SEO impact and help you increase your online presence and reach out to a wider audience. We offer customized plans and strategies to assist our clients in their SEO efforts. To schedule a consultation with one of our SEO Managers, call us at 858-951-1717 today.