Instagram isn’t just about some pretty travel and food photos. It’s a creative type of social media that allows you to showcase your product in a sensational way. Instagram has proven to be the social media site where users convert to customers at a high percentage rate. The social media experts at Saba SEO, a leading San Diego SEO company, share a few tips on using Instagram to boost web traffic.
Brand Your Product or Service
Instagram is the perfect tool to creatively brand your product or service. By adding images and offers, you can easily attract high-quality leads.
Create a Complete Profile
On your Instagram profile, make sure to include two sentences on what your business or product is about, as well as your web domain name. Having a complete profile confirms your expertise.
Include a Bonus
Make sure to include something extra, which could be a link to a free e-book or calendar, or perhaps a coupon code. Including a bonus could lead new Instagram followers to your website. Provide something worthy, and your target audience is likely to follow.
Learn to Take Good Photos
Good photos are vital to Instagram success. Learn how to take high-quality photos because it will help you increase website traffic via Instagram. Whether learning by book, a class, or even an online video, practicing new techniques may increase the quality of your photos and your confidence in photography.
Use the Manual Settings
Modern cameras have automatic settings that are easy to fall back on, but this means your photography will remain basic. By switching to manual settings, you can begin to grow as a photographer, develop a unique style, and post some amazing photos that will surely increase your following. Make sure to practice the skills you learn and continue to grow.
Upgrade to a Business Account
Upgrade your Instagram site to a business account because it will give you access to analytics and other features businesses find useful.
Post Instagram Stories
Instagram Stories allows you to create a series of photos and videos that will disappear in 24 hours. Viewers can swipe up to see stories about your business, obtain special pricing, or take a poll. You can even have an Instagram influencer take over your site for a day and show your product in a different light.
Utilize the Shoppable Feed
Instagram offers a shoppable feed that’s available to business accounts with over 10,000 followers. The feed allows you to include links and tags to your products, and customers can directly purchase items from the app.
When it comes to social media management, you need an effective strategy. At Saba SEO, our experts can create a customized marketing plan for your business that is sure to boost your online visibility and search engine ranking. As a leading marketing company in San Diego, we have over ten years of experience in content development, web design, paid marketing, and search engine optimization and a proven track record of success. To create a comprehensive social media marketing plan for your business, give us a call at 858-277-1717 today.