Link building is one of the many things you can do to achieve a desirable ranking on Google and other search engines. However, there’s more to online marketing than focusing on ranking. In fact, you’re more likely to see a return on your investment if you place an equal emphasis on generating traffic. Trusted providers of SEO marketing in San Diego share a few tips on how to generate traffic while increasing your ranking.
See What’s Directing Traffic to Your Competitors
You and your competitors are going after the same audience, so it’s important to consider what publications are driving traffic to their websites. There are plenty of tools that will give you exact details of what links are most effective for your competitors.
Investigate Sites Linking to Your Competitors
Before you automatically try to get the same sites to link to your website, take a moment to check out your competitors’ link sites. Make sure they are valid sources of content and not just “content scrapers” that copy content from other sites. While investigating sites as potential link sources, also look at:
- Whether or not the content fits in with your business
- The level of engagement the site has
- How up to date the content is
Look at Top-Ranking Sites within Your Niche
Go beyond getting potential sources of traffic from your competitors and check out the top-ranking sites within your niche. You can get this info by either doing a Google search for your products and services or by using niche directories. Once you find some potential link partners, approach those sites to see if you can obtain a link.
Seek Out Online Influencers
Get an instant influx of traffic and potential customers by reaching out to influencers within your niche. Influencers are individuals with a large following that pays attention to their recommendations.
As long as you can provide some relevant content for your influencers’ audiences, you’re likely to get a mention and a link featured on their blog or social media pages. Community forums can also be a reliable source of potential link/content partners.
Partner with Complementary Businesses
If you sell windows and doors but don’t actually repair them, consider reaching out to a business in your area that does repair work. With this strategy, each of you will promote the other company’s business. A reference to the other organization is usually made with a brief mention of their business and a link to their site. They’ll do the same for you, and you’ll have access to people likely interested in services you offer that the other business doesn’t.
Create Content with Your Intended Audience in Mind
Another way to combine generating traffic with ranking is to pay attention to the content you’re producing. Avoid the temptation to worry about using every possible keyword associated with your business or just stuffing in a lot of links. Instead, write with your intended audience in mind and naturally use keywords and links where it makes sense to do so.
If you need a reliable SEO company to help you boost your online visibility and generate more traffic, turn to Saba SEO. We are a leading San Diego search engine optimization firm with over a decade of experience in SEO, PPC, and social media marketing. Our experts utilize a variety of white hat tactics to improve your search ranking and boost your web traffic. Whether you need a mobile-friendly web design or high-quality online content, we are here to help. Call us at 858-951-1717 to schedule an appointment.