Search engine marketing (SEM) is everything you do to garner the attention of your market via search engines, which includes pay-per-click (PPC) marketing and search engine optimization (SEO). PPC can drive your website to the very top of search results pages within a nominal amount of time. Most companies are not able to wait months on end for SEO to accomplish the same results organically. But is PPC a sufficient standalone strategy for SEM? Here’s what San Diego PPC management professionals have to say.
SEO and PPC Go Hand in Hand
The best SEM plans are multi-dimensional and include outreach on a vast range of platforms. SEO campaigns include social media outreach, link-building, blogging, article writing, advertising videos, and more. There’s simply no way consumers won’t stumble across your business if you’re being diligent in each of these areas. Unlike PPC, SEO builds and proactively protects your commercial image. While PPC simply announces your company’s presence, various SEO strategies tell consumers what your company is all about and strategically shape public opinions. This makes your company better protected against both warranted and unwarranted reputation attacks, and helps move consumers through the purchasing process by educating them and by establishing trust.
Top Reasons to Invest in PPC
Business owners need to know there are no organically ranked businesses present above the top of the fold of Google search page results. If you’ve attained first page placement solely through SEO, web users will have to scroll down to see your listing. Thus, PPC ensures optimal amount of visibility, when targeting consumers on the go who are more likely to use the very first listings they see.
Consumers and Sponsored Listings
Most consumers are able to distinguish between sponsored and organic listings. Those who have the time and the ability can scroll past the top ads on the page. With a combination of SEO and PPC, your business can be virtually impossible to miss. Moreover, these two SEM methods can share a symbiotic relationship where each campaign reaps ongoing benefits from the other.
Controlling Your SEM Costs
The foremost concern when implementing a PPC campaign is overall affordability. It’s rarely feasible for small business owners to actively target high-interest keywords all of the time. This can either lead to unproductive clicks exceeding the marketing budget, or to more traffic and business than the company can manage. A blend of SEO and PPC is often an affordable and practical choice, especially when these two plans are individualized to the goals, needs, and spending abilities of the business.
Saba SEO can help you create a blend SEO and PPC strategies to boost your rankings and expand your online outreach. Whether you need to plan or enhance your sponsored or organic listing, give us a call today at 858-951-1717.