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Chapter 4: Link Building Techniques


1. Resources Pages

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Even though resources pages are very much out of style, these links can be a real boon for search engine optimization efforts. Although they don’t bring in much traffic, their long-established presence on the internet can help boost page authority.

There are thousands of queries you can make to find relevant resource pages for your industry. Some of them are listed below. You can replace “keyword” with your relevant industry term and move ahead with your search:

  • keyword intitle:resources
  • keyword inurl:resources
  • keyword links
  • keyword recommended sites
  • keyword resources
  • keyword resource pages


2. Follow-Up Competitors

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One of the smartest white hat link building tactics is to acquire backlinks from your rivals, together with their rankings and traffic.

When applying this strategy, the key is to do it for all of your site’s top ten competitors. One of the main reasons those 10 sites are on the first page is because they have a high-quality and assorted backlink profile – the sort of backlink profile you need to give your site a boost.

It’s easier than you may think to supervise your website’s performance using a variety of tools available online. These tools also assist you in keeping an eye on your competitor’s backlinks. Here are a few to consider:

When you enter a competitor’s domain name, the total number of backlinks, referring domain, and referring IPs will be visible to you. Utilizing this info, you can design a concrete strategy to give a boost to your rankings. A complete analysis report is also available in PDF format.

One of the smartest tools available for analyzing backlinks to a website is Ahrefs, which gives you a detailed analysis including date and time, number and types of backlinks, number of social shares, referring IPs, and domain, among other information. A free, limited version of Ahrefs is available but only provides 10 results.

MOZ Open Site Explorer
Moz, well known throughout the SEO community, created a tool to help companies build a high-quality backlink profile. Open Site Explorer is free and helps users learn more about their current backlinks, discover new opportunities, and uncover damaging links. A pro version is also available and offers additional benefits to help boost online visibility.

Unlike other sites, OpenLinkProfiler is free to use, ideal for smaller businesses with a limited budget. In addition to analyzing and downloading up to 100,000 of the freshest backlinks, the site checks for unnatural links, provides popular keywords used as anchor text, and will show you the pages of your website that are most often linked to.

Majestic SEO
Majestic SEO has a database of millions of domains, making it easy to analyze and assess the value of your competitors’ websites. The site can also help you discover potential clients, identify influencers in your niche, and delve into a wealth of stats provided in advanced reports.


3. Profile Links

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Signing up as a member on different sites will give you a 50/50 chance of acquiring a quality link in your profile as some sites permit profile links and some don’t. Sites like Twitter stand in the middle, allowing nofollow links, which don’t pass any link juice.

Here’s a list of the top websites for profile creation:

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Google+ is a social networking tool offered by Google and an excellent platform to promote your business. Creating a business account that lists your business’ name, address, phone, category, and relevant business info on Google+ can boost your SEO efforts and ultimately help your website rank highet on Google’s SERPs.

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Sometimes described as Facebook for professionals, LinkedIn is one of the most popular platforms for creating and posting resumes, publicizing professional services, and participating in industry related forums. In addition to a personal page, you can set up a business page and add a link to your website in the profile. What’s more, LinkedIn now allows long-form posts that are indexed by Google.

Contextual | Status: Nofollow | Value: High

Including a link in your Twitter profile is a relatively easy way to give your brand a boost in the SERPs. The number of people using Twitter continues to grow each day, making this a simple yet influential way to help both search engines and users recognize your business or skills.

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Facebook is undoubtedly the best-known social networking site. For most businesses, having a brand page is an essential part of ongoing promotions efforts. Aside from using the platform to post news, interesting articles, or interact with customers, Facebook comments and shares may positively impact SEO efforts.

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An About.me profile needs to be optimized correctly to boost your business and get clients. It may take a little time, even with the simple interface, to fill out the information, but once the profile is optimized it doesn’t take long to see results.


4. Create an RSS feed

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RSS feeds are an easy way for users to subscribe to the websites and blogs they visit regularly. Unlike a newsletter, an RSS feed only displays the latest news or updates the reader is interested in.

Another straightforward way of getting backlinks is to register your website with directories that provide free RSS submissions.

Here is a list of popular tools used to create an RSS feed for any website:

Create an RSS feed for any website using Feedity. With the basic plan, you can also refine posts by adding a start and end block. Should you choose to upgrade to one of the other three plans available, you’ll have access to options like broken feed notification, merged RSS feeds, data integration, rotating proxies, and a custom domain.

Feed43 is ideal if you want to control your generated feed. With this tool, you can convert free-form HTML or XML documents to valid RSS feeds by extracting snippets of text or HTML.

FeedYes is great for beginners. You can generate and organize feeds for any website or particular page. You can also place headlines on your website for these feeds.

Page2RSS is a
simple service that helps you monitor web sites that do not publish feeds by delivering updates to your preferred RSS provider. It also offers a bookmark toolbar button so you can create a feed while visiting any website.

RSS Feed Submission Websites

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Alltop imports stories from the top news websites and blogs on any given topic and displays the headlines of the five most recent. Submitting is easy once you create an account.

Feed Listing
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FeedListing is a feed directory where you can submit and list your feed in just a few seconds.

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Plazoo is a user-friendly website where you can easily submit a URL and an RSS feed.

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With Feedsee, you essentially just copy and paste your website URL to create a feed. It’s also possible to merge multiple feeds into one.

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Feeds submitted to RSStop10 will be seen on a high-traffic website, providing both a valuable incoming dofollow link as well as click-through traffic.


5. Create a Blog

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Regularly creating original, high-quality content plays a major role in building links by internally linking to your site’s other pages from blog posts. Additionally, it helps you organically attract inbound links to your quality content. However, just creating a blog isn’t enough. How you use that blog matters most.

A list of content management systems is provided below to help you create and post interesting blogs to attract readers:

You can develop a customized website, blog, or app using WordPress software. It is free and easy to use.

Ghost is a publishing platform that features a split-screen editor and allows users to collaborate with other team members. Ghost is a free, open source project.

Bolt is a simple, free open source content management tool ideal for both personal and commercial websites. Templates are created with Twig, and you can easily acquire the content you need from the backend without being familiar with PHP or databases.

Anchor CMS
With Anchor CMS, you can write blog posts in Markdown or HTML. It is a free, open source project that also easy to install and customizable.

Unlike the above-mentioned resources, Jekyll is not a CMS but a fantastic static site generator. Sites that are built using Jekyll need no database and they are extremely fast and secure.


6. Web 2.0 Submission

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Web 2.0 sites, like blogs and social media platforms, focus on user-generated content that includes interactive features like videos and images. Unlike sharing on article directories, sharing on these platforms generally passes on more link value.

Below is a list of some useful Web 2.0 sites to assist you:

S.No Web 2.0 Sites PR Alexa Rank DA PA
1 https://wordpress.com 9 38 98 97
2 https://www.blogger.com 9 77 97 93
3 https://www.tumblr.com 9 42 99 95
4 https://www.weebly.com 8 261 96 97
5 http://www.livejournal.com 8 195 96 95
6 http://www.typepad.com 7 1132 92 92
7 https://www.webs.com 7 1811 92 93
8 http://blog.com 6 2514 80 76
9 https://www.travelblog.org 6 45796 71 73
10 http://www.snackwebsites.com 6 37729 71 76


7. Video Marketing

Type: Contextual | Status: Dofollow & Nofollow | Value: Medium

The popularity of video marketing, especially as an avenue of content marketing, is increasing day by day. Not only is video content easy for consumers to digest, it’s one of the easiest ways for a business to establish itself as an authority on a topic. Additionally, videos are great for SEO. When viewers share video content, backlinks are created directly.

Some excellent video creation tools are listed below to help you come with dynamic and impressive videos to boost your business:

A great tool for creating a slideshow with photos and music. You can utilize it for producing testimonials. Both free and paid options are available.

It may not be a free resource, but if you are interested in recording screencasts, tutorials, and how-tos, this is one of the best tools.

Common Craft
Common Craft is a video library that also offers whiteboard-style animations. You can access the library by getting a paid membership.

If you want to create colorful, attention-grabbing animated videos, but have no experience, GoAnimate is the site for you. The site offers a free trial and three different pricing options.

No need to worry about editing your videos. You just upload the video and Magisto does the rest of the work. This online or iOS tool is absolutely free to use.

Available in both free and paid versions, this smart tool turns dull and static presentations into dynamic works.

Here is a list of the most popular video sharing websites to help you promote your business:

: Contextual | Status: Nofollow | Value: High

When you think of video sharing, the first name that likely comes to mind is YouTube. Initially created by a trio of former PayPal employees, YouTube is now a subsidiary of Google. It displays a huge assortment of user-generated and corporate media videos like TV clips, music videos, and other content such as video blogging, original, short videos, and educational videos.

: Contextual | Status: Nofollow | Value: High

Compared to YouTube, Vimeo is a relatively new but fast-growing platform. Vimeo offers three options to its users. The basic account is free, but limited, and users pay for the second and third options that offer more advanced features and more space.

: Contextual | Status: Nofollow | Value: High

Dailymotion is a video-sharing website on which users can upload, watch, and share videos. It is one of the biggest video platforms in the world, offering a mix of random content from its users, independent creators, and premium partners. The length of a video is limited to 2GB or 60 minutes. The upload quality for regular users is limited to 1280x720p.

: Contextual | Status: Dofollow | Value: Medium

With Vine.co, you can create short, looping videos and easily share them with friends, family, and other users. These videos can be uploaded via smartphone and the maximum time limit is six seconds.

: Contextual | Status: Dofollow | Value: Medium

Metacafe is one of the world’s largest free video sharing websites that hosts some of the best videos, funniest movies, and most outrageous clips. Formerly, Metacafe was similar to sites like YouTube or DailyMotion. Now, the site has made a name for itself featuring short-form videos from movie studios, various sports leagues, cable TV providers, and music labels.


8. Press Release Distribution

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Sending press releases to distribution sites or specific syndication sites with a few links in the body of the content is one easy way to acquire backlinks.

However, this traditional tactic is frequently misused and can do websites more harm than good. To come out clean when using this spam-driven tactic, stick to brand names and URLs rather than keywords that are product related. It’s also important to use press releases to announce real news and consider the timing of your release before sending it out. For small businesses that don’t often have relevant news to share, consider press releases about e-books, free trials, webinars, or seminars the company is hosting or attending.

Here are some popular sites for press release distribution:

Type: Contextual | Status: Nofollow | Value: Medium

This site offers four levels of press release distribution, from visibility boost to mass media visibility.

Type: Contextual | Status: Nofollow | Value: Medium

Submit and distribute press releases for free using this site. Paid plans are available also, which can lead to better placement and permanent archiving.

Type: Contextual | Status: Dofollow | Value: Medium

With ClickPress, you can distribute press releases to sites like Google News, MSN News, and Topix. If you choose to upgrade, you can distribute press releases to global media outlets, including LexisNexis and Factiva.

Type: Contextual | Status: Dofollow | Value: Medium

This is one of the largest distribution networks, known for its big-name clients, that offers free distribution. It also offers several paid levels that include things like next day distribution, targeting, and reach measurement.

Type: Contextual | Status: Dofollow | Value: Medium

You can distribute press releases for free using this site and include one hyperlink in the press release. Pro upgrade offers three links, permanent archiving, and much more.

Type: Contextual | Status: Dofollow | Value: Medium

With Newswire, you can distribute a press release for free to sites and search engines. Paid memberships are also available and include premium features like PDF reporting, distribution to over 50 media outlets, and integrated Google analytics.

Type: Contextual | Status: Dofollow | Value: Medium

A solid platform with all the usual free distribution tools, NewswireToday also offers premium packages with additional benefits like company logo, product picture, and more.

Type: Contextual | Status: Nofollow | Value: Medium

PR.com is different from other sites because it allows you to set up a complete profile for your business in addition to distributing press releases.

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This site allows ad-supported press release distribution.

Type: Contextual | Status: Nofollow | Value: Medium

Based in Europe, PR-Inside offers free distribution and is great for both reading and posting international news.

Type: Contextual | Status: Dofollow | Value: Medium

This site offers free distribution to search engines, news sites, and blogs. For a nominal annual fee, companies can benefit from unlimited distribution, real-time tracking, and SEO-optimized releases.

Type: Contextual | Status: Nofollow | Value: Medium

Unlike other press release distribution sites, PRUrgent provides you with samples that you can download. You can also learn how to write a press release, and it allows free distribution as well.

Type: Contextual | Status: Nofollow | Value: Medium

With this site, you can easily distribute your press release to search engines, newswires, and RSS feeds. All plans include social promotion tools, a brand page, and a publicity report.

Type: Contextual | Status: Nofollow | Value: Medium

Submit and distribute press releases to Google News and other search engines for free. This site also includes a how-to for writing press releases.

Type: Contextual | Status: Dofollow & Nofollow | Value: Medium

This site offers free press release distribution for plain formatted releases in addition to weekly paid packages and PR Firm service.


9. Niche Specific Directories

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Niche directories get a bad rap because so many publish sub-par content and they’re easy to spam. Finding the right directories, however, can give your website a healthy SEO boost.

Below are a variety of niche directories to give you an idea of where you can promote your site:

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Health Fitness
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Pets and Animals
: Contextual | Status: Dofollow | Value: Low

Real Estate
: Contextual | Status: Dofollow | Value: Low

: Contextual | Status: Dofollow | Value: Low

: Contextual | Status: Dofollow | Value: Low

: Contextual | Status: Dofollow | Value: Low

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10. Multimedia/Document Submission

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Word documents, PDFs, infographics, and PowerPoint presentations can also be used to garner backlinks, although how much credit Google gives for these links is up for debate. When submitting multimedia or documents, be sure your relevant links are contained within the text or on the first slide of a PowerPoint.

Type: Contextual | Status: Dofollow | Value: Medium

Scribd is an open platform for publishing and sharing all types of documents. Popular around the globe, more than 60 million documents have been shared via Scribd, including everything from court filings to academic papers.

: Contextual | Status: Nofollow | Value: High

SlideShare is a community platform for sharing presentations and one of the top 100 most-visited websites in the world. You can upload presentations, infographics, documents, or videos on SlideShare and share them on blogs, Twitter, Facebook or LinkedIn.

Type: Contextual | Status: Dofollow | Value: High

A free electronic publishing portal for magazines, catalogs, and newspapers, Issuu features news and trending information related to fashion, culture, arts, and more.

Type: Contextual | Status: Dofollow | Value: High

This site is used by thousands of businesses and professionals to publish operations, sales, financial, and customer service documents to reach potential customers in all corners of the globe.


11. Infographics

Type: Contextual | Status: Dofollow | Value: High

Data is useful, but a vibrant infographic will hold people’s attention longer than a blog or article—no matter how well written. With an infographic, less is more, and an attractive and informative infographic stands a good chance of being shared, resulting in quality backlinks.

Below are some popular sites below that can come in handy when you are creating an infographic:

Piktochart helps you create dynamic and vibrant infographics with just a few clicks. Its custom editor allows you to alter color schemes and fonts, insert pre-loaded graphics, and upload basic shapes, and images. There is a basic free version as well as paid accounts that offer advanced features.

With access to almost thousands of free templates, you can create a visually stimulating infographic and customize it according to your needs. Even the text in the infographic can be customized with a range of fonts, colors, text styles, and sizes. You can also easily upload graphics and position them with a single touch.

This simple and easy-to-use infographic creation and publishing tool offers a variety of customizable templates and the option of uploading your own images and backgrounds, or you can choose from custom charts and icons.

: Contextual | Status: Nofollow | Value: High

Visually is an interactive platform for businesses to connect with their customers through premium visual content created by top-notch creative professionals. The content created is fast and cost-effective. You can also create impressive infographics and share them on social media.

: Contextual | Status: Nofollow | Value: High

With Infogr.am, users produce striking visualizations of data. It is an engaging, responsive, and interactive tool that is free to use and offers a wide variety of graphs, charts, and maps.

You can customize and edit your infographic data in a spreadsheet and preview the infographic before you finalize it. When you are satisfied with the final product, you can publish it to the Infogram website. You have the option to embed it to your own site as well or share it on social media platforms.


12. Articles

Type: Contextual | Status: Dofollow & Nofollow | Value: Low

Article syndication sites are a good platform to publish your articles and blogs. From here, your content and author bio can bring relevant backlinks to your site, establish you and your company as an authority in your niche, and present opportunities for networking and guest blogging.

Content Topic/Title Generators

No post is complete without an impressive and catchy headline or title. A good title is like a display window for your content. If your readers are tempted by the headline, they’ll be interested enough to peruse the whole article.

HubSpot’s Blog Topic Generator
The blog topic generator suggests entering at least three nouns somehow related to the type of content you’d like to generate. The results include about a week’s worth of titles based on the terms you entered. Results can be easily fine-tuned with a little tweaking of your noun choices.

Portent’s Content Idea Generator
If you’re having trouble creating fresh, original blog content on a regular basis, the Portent Content Idea Generator will suggest topic ideas. Enter a few keywords or terms and you’ll receive suggested titles. While some of the results may be way off base (and hysterical), you’ll usually find enough suggestions to jumpstart the brainstorming process.

Blog Title Idea Generator
True to its name, this title generator generates more than 700 headlines, blog titles, and content ideas. User don’t need to enter a keyword. Just click the button and take your pick from the wide variety of suggestions offered.

Tools for Content Writing:

Even if you have a standout title and fresh ideas to write on, a hard-to-read and poorly presented blog will turn readers off immediately. With the following tools, you can be sure you’re writing something worth reading.

The purpose of this app is to make your content clearer by identifying filler and parts of your text that may hinder readability. It highlights complex words and phrases, lengthy sentences, overuse of adverbs, and excessive use of the passive voice. This handy website also explains potential errors so you can avoid making them in the future and offers a readability grade.

Improve the credibility of your online content by taking advantage of the tools at your disposal from Grammarly, a writing-enhancement platform designed to streamline the proofreading process. Grammarly evaluates content for more than 250 grammar rules, has a contextual spell checker that identifies words that may have been used incorrectly, and works directly in your browser or in MS Word.

Evernote has many advanced tools you can use to organize thoughts, notes, presentations, and other work from creation to completion. Users can create handy shortcuts, utilize cloud storage for easy data retrieval, and group multiple notebooks or categorize notes. Evernote also offers multi-platform support.

Article Submissions Websites:

Whether you are writing for your own website or you are a freelancer, you’ll find the sites mentioned below helpful. Most of these websites are visited by thousands of readers everyday.

: Contextual | Status: Nofollow | Value: High

eHow is an excellent website for accessing a large number of how-to articles and more than 150,000 videos offering step-by-step instructions. Any eHow user can leave comments or responses, but only contracted writers can submit articles.

: Contextual | Status: Nofollow | Value: High

Content writers can submit articles for free to Ezine. The searchable database of quality original articles, posted by expert authors and writers, helps readers easily find fresh and interesting articles. For a nominal fee, users can sign up for a premium account and gain access to advanced features.

: Contextual | Status: Dofollow | Value: High

HubPages is the best place to both create and find unique, useful articles on the topics you find most interesting. With millions of visitors each month, submitting your articles here can help attract new visitors to your site.

: Contextual | Status: Dofollow | Value: High

Examiner.com is a growing news, lifestyle, and entertainment network with over 20 million monthly users in the U.S. and around the globe. Content for the website is produced by thousands of writers offering their expertise on a topic, with every piece influenced by the writer’s unique experiences.


13. Images

Type: Image | Status: Nofollow & Dofollow | Value: Medium

Another strategy through which you can obtain backlinks is sharing images on websites designed exactly for that. Get the maximum benefit by making sure your images, whether graphic or creative, use tags, hashtags, keywords, and descriptions relevant to the image, your website, and your business. High PR authority image sharing sites play a major role in adding value to your site.

To help you get started, some of the most popular photo sharing websites are listed below:

: Image | Status: Nofollow & Dofollow | Value: Medium

Picasa is an image organizer owned by Google. You can arrange, edit, post, and share photos.It also allows you to view and save photos of your friends.

: Image | Status: Dofollow | Value: High

With a free account, you can store all of your photos, videos, and GIFs, then share them through email or social sites like Facebook and Twitter. You get free image hosting as well.

: Image | Status: Nofollow | Value: High

IG is perhaps the trendiest and most popular community portal, with more than 300 million users sharing over 60 million photos each day. When posting on IG, don’t forget the hashtags.

: Image | Status: Nofollow | Value: High

Pinterest is a bulletin-board style social media platform. Users can discover new, interesting, and creative ideas visually, then pin their favorite images in addition to sharing their own.

: Image | Status: Nofollow | Value: High

At Imgur, you can post photos online for everyone to see. Imgur is the birthplace of many viral photos and memes and is one of the top 50 largest websites in the world.

: Image | Status: Nofollow | Value: High

You can do a lot of things with Flickr. It is a social networking site where you can organize images and albums, share photos, make friends, design ecards, and much more.


14. Guest Blogging

Type: Contextual & Image | Status: Dofollow | Value: High

Bloggers are always in search of high-quality content. Guest blogging benefits both parties. It’s a chance to share your expertise while adding value and increasing traffic to the blogs of both blog owners. When you interact with other bloggers on a friendly basis through guest posting, you also have an opportunity to influence social networking sites that play a major role in generating blog subscribers and backlinks.

Through networking and guest blogging, you will be able to achieve your target–raising the worth of your website by acquiring backlinks.

Here are some search terms that will help you find relevant resource pages for your industry:

  • keyword “become a contributor”
  • keyword “become a guest writer”
  • keyword “contribute to our site”
  • keyword “contributor guidelines”
  • keyword “guest bloggers wanted”
  • keyword “guest post courtesy of”
  • keyword “guest post guidelines”
  • keyword “guest post opportunities”

Guest Blogging and Blogger Outreach Networks

There are many platforms that provide a meeting point for bloggers and blog owners. With the help of these sites, networking and guest blogging is made easier.

This is a free platform that allows guest bloggers to connect with blog owners. Although it’s free, you have to sign-up to get exposure.

Every Monday, Wednesday, and Friday, users receive an email with a list of requests for guest blogs, bloggers and webmasters offering guest posting opportunities, bloggers looking for expert sources, and PR reps seeking product reviews. When a request meets your criteria, you can respond to it directly.

This site gives ample exposure to both guest post bloggers and website owners. There are lots of opportunities for both parties to promote their posts or blogs.

GroupHigh offers marketing software that helps public relations, SEO, and social media professionals manage marketing relationships and engage bloggers and influencers.

If you are a webmaster or a blog owner looking for bloggers to write posts for you, then this is the perfect platform for you. You can choose from more than a thousand bloggers and sort using keyword, category, location, gender, and Klout score.


15. Google Maps Listings

Type: Contextual | Status: Dofollow | Value: High

When correctly optimized, a Google Places listing can show up at the top of the Local Pack, helping potential customers find both your website and your physical location. It also offers a way for current customers to leave reviews. Just being listed with Google Places will give your site a boost, pushing you up the rankings and attracting more traffic.

Google Maps also visible on smartphones, emphasizing the growth of location-based searches and the need for mobile-friendly websites.

Here are a few tips to keep in mind when optimizing your business’ Google Places listing:

  • Follow the Google Places quality guidelines
  • Complete your Places listing in full
  • Choose appropriate business categories
  • Write meaningful descriptions
  • Encourage customer reviews and feedback
  • Integrate with Google+


16. Egobait

Type: Contextual | Status: Dofollow | Value: High

The concept behind Egobait, which is relatively self-explanatory, is to appeal to the ego of influencers. By using this method in content writing, you will, in theory, make important connections with influencers and gain exposure, traffic, and links in the process.

When sending outreach emails, be sure to follow some simple guidelines like giving them an out and letting them know where the content will be published.


17. Broken Link Building

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As a link-building method, broken link building is a valuable, white-hat, scalable strategy where you help webmasters restore broken links on their website by identifying the broken link and asking them to replace it with relevant, high-quality content on your webpage.

Here are a few resources you can use to discover broken links:

Broken Link Finder
This site uses an automated process to find broken links and provide you opportunities, saving you and your team valuable working hours.

You can stay a step ahead of the competition by using CognitiveSEO to track your site’s progress in addition to that of competing sites. You can also access comprehensive link profiles for competitor websites in your industry.

Google Alerts
Stay up to date on all that’s happening in your industry and with your competitors. You can set up Google Alerts for as many keywords or phrases as you’d like and be the first to know if a competitor is growing, going out of business, or releasing a new product.

Check My Links or Link Checker
These are browser extensions for Google Chrome and Firefox that allow you to quickly identify broken links on any webpage. Aside from identifying broken links on outside pages, it’s ideal when editing webpages for your business.


18. Social Bookmarking

Type:Contextual | Status: Dofollow | Value: Low

Social bookmarking sites like Reddit, Furl, Simpy, Diigo, and Delicious have been operating for quite a number of years. Social bookmarking is a technique that is sometimes useful in obtaining a bit of link equity by submitting links on the social bookmarking sites to gain backlinks. However, these social bookmarks can be abused easily, so they don’t carry much value.

Here are a few of the top bookmarking websites:

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Delicious is one of the most popular social bookmarking sites. This free service essentially allows you to create a personal search engine by building a collection of links so you don’t have to waste time looking for that one blog you read ages ago. You can categorize those sites using keywords and share them with others. If a certain number of people bookmark a site, the page may make it to the popular page of Delicious. Getting your site to the popular page can drive traffic to your site.

Type: Contextual | Status: Dofollow | Value: Low

This is a social booking marking service that allows users to access online bookmarks whenever, wherever, search popular links and see what your friends are interested in, recommend great sites to others, and connect with others to boost “reputation-rank”.

Type: Contextual | Status: Dofollow | Value: Low

This site is created and managed by the Knowledge Data Engineering Group of the University of Kassel, Germany. It was designed with researchers in mind so they can easily manage and share bookmarks to collaborate with colleagues or coworkers.

: Contextual | Status: Dofollow | Value: Low

Reddit is another popular news, entertainment, and social networking site where users can create communities, submit content, and share links. Users can vote on content, determining where that topic ranks on the site’s page. Registering with the site is free, and it’s a great place to keep a finger on the pulse of up-and-coming news.


19. Offer Discounts

Type: Contextual | Status: Dofollow & Nofollow | Value: High

Link building through offering discounts is an excellent strategy to get white-hat backlinks. You offer a discount code, and every time that code is mentioned or used, there is a link back to your site.

The following are some of the top sites where you can submit discount codes:

: Contextual | Status: Nofollow | Value: High

RetailMeNot is one of the biggest coupon code sites. Submitting a discount code is easy and you can track how many people are saving money using the coupon. They also have an app that enables peoples to save in-store.

The Mommy Insider
: Contextual | Status: Nofollow | Value: High

Just like the name suggests, it is an excellent site for moms and is all about lifestyle and parenting. It’s easy to submit a coupon code, although all submissions are reviewed.

Promotion Code
: Contextual | Status: Nofollow | Value: High

With this site, users can set up alerts for specific brands, which guarantees a notification any time a new promotion for that brand is posted. The site also does a good job of keeping coupon codes up to date, meaning there’s a greater chance of success during checkout.

: Contextual | Status: Dofollow | Value: High

Users can browse coupons by category, discover cash back deals, and redeem free samples. Once registered, you can also submit coupons for your business, including local coupons.


20. Q&A

Type: Contextual | Status: Dofollow & Nofollow | Value: High

Pages from Q&A sites like Yahoo! Answers are typically ranked well in SERPs because of their high level of authority. These pages are frequented by users and are continually updated by them. Nofollow links can be embedded into your content on a Q&A page, helping you build a diverse backlink profile.

Here are a few of the top Q&A sites:

: Contextual | Status: Nofollow | Value: High

Quora is a question-and-answer website that was founded in 2009. In addition to asking and answering questions, users can edit questions, suggest edits to answers, and collaborate with other users. Users can follow topics, people, and specific questions, which is helpful in staying up to date with the latest news and identifying up-and-coming trends.

Yahoo! Answers
: Contextual | Status: Nofollow | Value: High

While Yahoo! Answers is one of the largest question-and-answer databases, quality can be hit or miss. The site is organized by category, including upcoming holidays and trending news.

: Contextual | Status: Nofollow | Value: High

The goal of Answers.com is to provide consumers the information they need to make informed decisions. It also helps businesses better engage with current and potential customers to improve consumer experience.

Stack Overflow
: Contextual | Status: Nofollow | Value: High

This site is dedicated to answering questions about programming. Q&A about chunks of code, or mechanisms and how they function can be found in abundance here.


21. Forum Posting

Type: Contextual | Status: Dofollow | Value: High

Posting in forums is one of the best ways to develop a varied backlink profile, drive targeted traffic to your site, and engage professionals from your industry. Respect the guidelines and rules of the forum and only post when you have something valuable to add—this will help you establish yourself as a respected authority in your given niche.

Here are a few query suggestions to help you find relevant forums for your industry:

  • keyword “powered by ip.board”
  • keyword “powered by Fireboard”
  • keyword “powered by phpbb”
  • keyword “powered by phpbb3”
  • keyword “powered by SMF”
  • keyword “powered by vbulletin”


22. Blog Commenting

Type: Contextual | Status: Nofollow | Value: Low

Regularly commenting on blogs can reward you with backlinks, increased website traffic, and other SEO benefits. It’s also a great opportunity to network with other professionals in your industry, which can lead to additional opportunities like guest blogging. When you comment, do so without promoting yourself, and make sure you add value to your posts by answering pertinent queries by other members or providing relevant information on the topic at hand.

Here is an example of queries used to find relevant blogs for commenting:

  • keyword “This blog uses premium CommentLuv” or “The version of CommentLuv on this site is no longer supported.”
  • keyword “Notify me of follow-up comments?” or “Submit the word you see”
  • keyword “if you have a website, link to it here” or “post a new comment”
  • keyword “Enter YourName @ YourKeywords”
  • keyword “get livefyre” or “comment help” or “Comments have been disabled for this post”


23. Reclaim Links Pointing to 404s

Type: Contextual & Image | Status: Dofollow | Value: High

Links can break for all kinds of reasons, including domain migration, added categories, updated products, new subfolders, and new directories. Reclaiming links is the simple process of finding these useless, outdated, dead, or broken links on your website, and then reclaiming them so they are active once more.

Perhaps the best tool for finding broken links is Google Webmaster Tools. Google Webmaster Tools is free to use and detects 404 errors caused by pages on your website as well as external sources linking to your site. You also have the option to download the data from Google Webmaster Tools in a CSV file to review offline as a spreadsheet.


24. Brand Mentions

Type: Contextual | Status: Dofollow | Value: High

What could be better than people talking about your brand and mentioning it on blogs and forums? If you find out that your brand or product has been mentioned somewhere, don’t be shy and ask for a link.

The following resources can come in handy when you want to monitor your brand mentions, competitors’ brand mentions, and find industry related pages for link building opportunities.

Google Alerts
Google Alerts are an excellent way to keep tabs on brand mentions. You can choose as many categories or specific keywords as you want, and you can opt for instant, daily, or weekly email updates.

Social Mention
Social Mention is ideal for big businesses that get hundreds of mentions everyday across the web. With the help of Social Mention, you can track and analyze brand mentions in user-generated content across more than 100 social platforms.

Pin Alerts
PinAlerts is a fast-growing site that let’s users know when, where, and why anything was shared about them. With these alerts, users can also keep tabs on competition. This data helps businesses better understand their current and prospective customers.


25. Non-Brand Mention Monitoring

Type: Contextual | Status: Dofollow | Value: High

Monitoring brand mentions as well as non-brand mentions related to your niche is another way of finding new link building opportunities. By visiting sites where your targeted terms are mentioned, you can better strategize ways to develop a diverse backlink profile.

The resources below can be used to find brand mentions for both you and your competitors. You can also access pages related to your industry to aid in link building efforts.

Mention helps you stay on top of the latest web content related to your niche. With Mention, you can track social media mentions, discover influencers and potential brand ambassadors, and track and analyze data.

Hootsuite simplifies social media management by allowing users to monitor all their social networks in one place. Businesses are able to increase brand awareness, engage with current and potential customers, and analyze which campaigns are working best. You can set up separate streams with your specific keywords for improved brand monitoring.

Like the name implies, Brandwatch helps brands monitor mentions, their reputation, and brand-related conversations. The real-time analytics help businesses just like yours improve social intelligence, better interact with influencers and consumers, and revise social media strategies for increased audience engagement.


26. Non-linking Images

Type: Image | Status: Dofollow | Value: High

From time to time, you may come across a webmaster who has used your images on their website without proper attribution. Rather than filing a copyright or a DMCA takedown notice, ask the webmaster to include a link to your site.

Here are some useful tools to help you find images:

Google Image Search

Google Image Search is one of the best image finders online. Users can easily search the web and access hundreds and thousands of images with just a click. Reverse image search is also available through Google.

Yandex Images

Yandex is a Russian-based search engine similar to Google and equally popular. It is supported by an advanced algorithm that can help users find fake profiles and illegally published images. Just like Google, it also comes up with similar images if a particular image query cannot be found.


It is a reverse search engine for images with an average of 8 billion photos and images indexed. Users can look for an image by uploading it or by pasting the image URL and discover where it came from, see how the image is being used, or find similar images with a high resolution.

Image Raider

Image Raider helps online marketers find where an image is being used to gain valuable backlinks. Users specify a URL or upload an image from their computer, and within a few minutes, the site will tell the user where the image has been found.


27. Classified Ads

Type: Contextual | Status: Dofollow & Nofollow | Value: Low

When trying to generate traffic to your website, free classified ads can be a big help. Use relevant phrases and keywords and be sure to follow all proper procedures. Classified communities are often policed by the users, and most users won’t tolerate any posts that look spammy. If you’re unsure what to post in the classified section, you can start by highlighting free resources or advertising consultations.

These are some of the most popular classified ads websites across the web:

: Contextual | Status: Dofollow | Value: Medium

Craigslist is a widely use classified site organized in sections including housing, jobs, items for sale, community, and discussion forums.

: Contextual | Status: Dofollow | Value: Medium

With Backpage, you can explore a wide range of classified ads with photos. After Craigslist, Backpage is the largest classified site on the web, listing everything from jobs to real estate.

: Contextual | Status: Nofollow | Value: Medium

Unlike Craigslist and Backpage, this UK-based website offers both free and paid classified ads, depending on the geographical market and category. Gumtree expanded to the US in 2007, targeting expat communities in Chicago, Boston, and New York.

: Contextual | Status: Nofollow | Value: Medium

Adpost offers both free and paid classified ads to consumers, sellers, and buyers in more than 1000 cities throughout 500 regions around the world.


28. Local Listings

Type: Contextual | Status: Dofollow & Nofollow | Value: High

Local business listings typically include the business name, address, phone number, website, and other relevant details, providing business owners with an easy way to increase online visibility and gain backlinks. Sites like Google Places, Yelp, Bing Places, Yellow Pages, and Yahoo! Local all allow business owners to post their business profile for free.

Below are a few additional local citations tools:

Yext allows businesses to easily see where their listings are located on the web and update location and other relevant listing information across multiple sites. Other services offered by Yext include Xone, which uses Bluetooth technology to help businesses connect with mobile users, and Pages, which lets businesses create webpages for each individual location on their main website.

WhiteSpark serves a dual purpose. It is a management tool as well as a systematic local citation builder. For a minimal monthly fee, you can execute searches based on keywords to find out or determine potential sites where your business could be mentioned. You can also access a dashboard to track all your findings. Before you commit, you can take advantage of a free trial.

BrightLocal’s citation tracker is an excellent tool that not only assists you in tracking your business listings across the web but also audits your information. This tool produces a detailed report, highlighting the errors in your listing, offers a competitive analysis, and provides a full SEO and sales report.

Top Local Citations Website for Manual Submissions:

  • http://www.google.com/local/add/businessCenter
  • https://www.bingplaces.com/
  • https://www.aabacosmallbusiness.com/
  • http://www.yelp.com/
  • https://www.facebook.com/pages/create
  • http://www.bbb.org/
  • http://www.angieslist.com/
  • https://www.merchantcircle.com/signup/#step=stepOne
  • http://www.yellowpages.com/
  • http://www.whitepages.com/
  • http://www.linkedin.com/company/add/show
  • https://www.supermedia.com/business-listings
  • http://www.citysearch.com/
  • https://listings.mapquest.com/pl/mapquest-claims/preview.html
  • https://advertise.local.com/
  • https://foursquare.com/
  • http://www.usdirectory.com/
  • http://businessdirectory.bizjournals.com/
  • http://www.discoverourtown.com/add/


29. Chamber of Commerce

Type: Contextual | Status: Dofollow | Value: High

After registering with your local chamber of commerce, they add you to their online business directory under the relevant business category. You can make a short business profile including your contact information, a brief description, and a link to your website. As Google values these trusted backlinks, registering can give your site a boost in search rankings.


30. Help A Reporter Out (HARO)

Type: Contextual & Image | Status: Dofollow | Value: High

HARO, or Help A Reporter Out, connects journalists, bloggers, and industry experts. HARO will neither give you guaranteed links nor will you be able to market your industry, though when used correctly, HARO can be advantageous for a business that is trying to build a stronger backlink profile.


31. Social Media

Type: Contextual | Status: Dofollow & Nofollow | Value: High

Creating high-quality, valuable content is useless if it just sits unseen on your website. Sharing your content through social networking sites like Facebook and Twitter is as important as creating it. While the actual weight of social signals in SEO is still debated, most SEOs agree they do carry some weight, meaning likes, shares, follows, and mentions can help boost your position in the SERPs.

Following are the most famous popular media platforms used by millions of people worldwide:

: Contextual | Status: Nofollow | Value: High

You’ll find everyone—celebrities, politicians, athletes, your neighbor—on Twitter. Although tweets are limited to 140 characters, that’s plenty of space to post a link, share an image, or respond to a satisfied (or unsatisfied) customer.

: Contextual | Status: Nofollow | Value: High

Facebook may have started as a way to keep in touch with fellow classmates, but those days are long gone. With its increasing fame, Facebook has now become a hotspot for business promotion and networking.

: Contextual | Status: Nofollow | Value: High

LinkedIn is a business-oriented social network that connects professionals with other experts in their industry. You can also interact with customers and vendors, post job listings, recruit new employees, and keep up with the latest in business or industry news.

: Contextual | Status: Nofollow | Value: High

Google+ allows users to share new content, highlight topics with hashtags, and separate contacts into circles. While this platform hasn’t caught on like other social networking sites, listing your business on Google+ will help you improve local visibility.


Closing Remarks

If there is one thing to remember, it’s that link building is a long-term strategy and results won’t be noticeable in a day, a week, or even a few months sometimes. Start slow, monitor your backlink profile on a regular basis, and be patient. Link building is an integral part of any comprehensive SEO plan, and although it takes time, you’ve now got the tools and fundamental understanding to get started.


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