If you are looking to drive sales with consumers from your local market, it is necessary for you to optimize your site for mobile devices. A large portion of offline sales come from people using smartphones and tablets while they are on the go, so you should take special care to make your website accessible to users of most mobile devices. Here are the top five ways to optimize for mobile devices.
1. Avoid Flash
San Diego web development companies suggest skipping flash when creating your website. Most mobile devices are not compatible with the flash player plugin, so any content using flash will not been seen by most users.
2. Use HTML5
If your goal is to make your site accessible to as many people as possible (which it should be), then you need to use HTML5. This can be used to create special effects and features that are viewable by most smartphones and tablets. Google’s algorithms will also recognize you as a well-constructed site and reward you with a higher search engine rank.
3. Don’t Use Pop-ups
If you have ever visited mobile sites that use excessive pop-ups, you probably understand that pop-ups are unnecessary and difficult to close. If mobile users become frustrated with your site, they will simply leave and search for a new one. The solution? Eliminate pop-ups altogether.
4. Use Concise Titles and Descriptions
Since space is limited on the small screens of mobile devices, you should take efforts to deliver the important information in as few words as possible. This will make your site simpler and easier to view.
5. Use Keywords and Information Relevant to the Area
When people are on the go and searching for a nearby restaurant or store, they will likely search for the service that they need followed by the name of the area. Be sure to include your area in your titles and tags whenever it is possible.
Without adapting your local SEO practices, your business could miss out on tons of traffic from mobile users. If you’d like to learn more about making your site mobile-friendly, reach out to Saba, Inc. We’re a local San Diego online marketing company specializing in web development, SEO, and PPC management. To request a free website analysis, give us a call at (858) 277-1717.