Schema markup is a type of code that helps search engines present information to the desired searchers. When used as part of a local SEO strategy, it can help people looking for business-related details about products and/or services within a specific geographic area find more descriptive results. Here are five useful schema markups that could provide a much-appreciated boost for your local SEO results, brought to you by the experts at Saba SEO, a premier San Diego SEO company.
1. Organization Schema Markup
With organization schema markup, you’ll be able to generate local brand signals. Doing so can also make your Knowledge Graph entry more appealing and visible. It’s also the type of markup that can enhance the website snippets local searchers look at when deciding what they want to click or tap.
2. Website Schema Markup
Use the website schema markup to get your website’s name featured more prominently on search engine results pages (SERPs) by putting the spotlight on your Sitelinks Search Box. This is useful for local searchers who want to refine their search and get to a specific piece of info on your site.
3. Breadcrumbs Schema Markup
A “breadcrumb” is a trail that indicates how a page of your local business website fits into your site hierarchy (order of importance). The breadcrumb schema can be used to generate breadcrumb-peppered rich snippets for your pages.
4. Site Navigation Schema Markup
This type of markup is designed to help search engine crawlers get a better understanding of the structure of your local website. It can also help you out with organic sitelinks and navigation.
5. Video Schema Markup
Local searchers overwhelmingly gravitate toward video content when browsing through results. For this reason, you’ll want to use video schema markup to make this type of content more visible. Specifically, focus on properties for name and description, thumbnailUrl, and uploadDate. Implement video schema markup by
- Creating a custom HTML Video Schema tag with Google Tag Manager
- Turning on the preview to make sure your code is working correctly for the related video content
- Publishing the video and using the Google Structured Data testing tool to further confirm you got the code right
Before applying any of these schema markups to your pages or content, take a moment to become familiar with Google’s guidelines for this type of code. You don’t need to be a coding expert to make schema markups work for you. There are also handy templates that make the process easier. Plus, Google has a Structured Data Tool designed to validate schema markups. Also, use the custom HTML tag from Google Tag Manager to update your schema markup as necessary.
Even with the tools described above, schema markups can be challenging for some people to use without the assistance of experienced SEO experts. If you’re looking to boost your local results with schema markup techniques, call on the SEO specialists at Saba SEO. As an industry-leading SEO company in San Diego, we have more than a decade of experience in search engine optimization, website design and development, and social media marketing. To learn more about how we can help you enhance your local SEO strategy, reach out to us today at 858-277-1717.