Driven in part by Google’s increased emphasis on geographic-specific results, local SEO is more important than ever for businesses looking to achieve prominent placement online. If you haven’t gone local with your search engine optimization efforts just yet, it may be time to consider implementing some local SEO strategies.
1. Encourage Link Building
Local SEO that includes quality links tends to be highly regarded by Google. Whether from businesses offering complementary services, social media posts, or guest blog contributions, relevant links within your content can be an effective way to increase local visibility.
2. Have a Mobile-Friendly Website
Many local customers are in the habit of searching on the go. You’ll have better luck with a website that’s designed for mobile access, which means an uncluttered design with pages that load quickly.
3. Go Social
Local SEO can be applied to your social media platforms to help drive traffic back to your website with links included in your posts. You can also use your social sites to promote local events that are somehow related to your business to further catch the attention of local searchers.
4. Create Engaging Content
There’s no better way to connect with local customers than to be perceived as an authority. Make an effort to create content that, while optimized for search engines, also provides useful information geared towards your intended audience.
5. Allow Customers to Leave Reviews
People searching for your business are more likely to be convinced to visit your website after reading a positive review. Customers may decide to submit positive reviews via survey emails or a feedback form included on your website.
One of the easiest ways to go local with your SEO efforts is to build local citations, or listings of business information on directories like City Search and Yellow Pages. Make sure your business info–company name, address, phone number, hours, etc.–is accurate and identical in all listings.
Find out how your business can benefit from local SEO by contacting Saba, Inc. at (858) 277-1717. We are a search engine marketing company in San Diego that serves local businesses as well as companies through the U.S., Canada, and Australia. Reach out today and let us help you determine the strategy right for you.