Effectively marketing and promoting your business is a task easier said than done when faced with the reality of a limited budget. With some creativity and planning, however, you can still reach your target audience without spending a small fortune in the process.
Create Informative Video Content
Jump on the video content bandwagon in a cost-effective way by creating informative videos somehow related to your business, which can be as simple as a few “how-to” videos or your thoughts on industry trends. There are plenty of free tools and tutorials you can use to create quality videos with nothing more than a smartphone.
Embrace Your Niche on Reddit
The key to breaking through the initial resistance you may find on Reddit is to embrace a very specific niche aspect of your business. Find a niche, referred to as a subreddit, that best fits in with your business and begin sharing content.
Pick and Choose Your Social Networks
Social media is a great way to focus your reach while spending very little. Pick and a choose a few social networks that best fit in with your demographics and start distributing content, monitoring trends, sparking conversations, and participating in discussions.
Explore Paid Discovery
With paid discovery sites like StumbleUpon, your content is the advertisement. Not only is native advertising more likely to engage the audience, it’s also an economical choice. You’ll start with a base rate of 10 cents per click with the option to add further demographic specifics for a few extra cents.
One of the most affordable ways to connect with your audience is to publish fresh, engaging content that’s been search engine optimized. Well-crafted content can easily be peppered throughout your website, blog, and social media posts, and combined with SEO, you have a recipe for marketing success that won’t break the bank.
There are dozens of ways you can market your business without spending heaps. If you could use a little help, we have you covered. As a trusted internet marketing company in San Diego, our mission is to help brands increase visibility online through a combination of search engine optimization, PPC, social media, and effective web design. To learn more, give us a call at (858) 277-1717 today. We look forward to hearing from you!