Reviews can absolutely have a positive impact on how you rank on leading search engines like Google. In fact, the majority of today’s constantly connected consumers use online reviews as a determining factor in whether or not they make a purchase from a particular business, making reviews a key player in local search.
Affecting Credibility and Visibility
Consumers have a natural inclination to form opinions of your business based on what others are saying since reviews are often honest opinions from real customers. It’s also believed that keywords and phrases within online reviews account for about 10 percent of Google’s ranking determination, so online visibility, in addition to your reputation, can also be seriously impacted.
Impacting Local SEO
Online business reviews should matter to you for one reason: Consumers love reviews. Search engines know this and work hard to deliver exactly what the customer needs to make an educated decision. Google, for instance, uses reviews as an important signal when deciding what results to show a consumer. A number of high-quality reviews will help your business rank in the SERPS over a company with very few and/or negative reviews.
Managing Online Rankings
Nearly 90 percent of online consumers read reviews, with the majority reading 6 or less reviews before making a final decision. Negative reviews, in particular, not only influence a potential customer’s buying decision, they can also affect your rankings and business reputation. Take steps to manage your online rep by:
• Encouraging reviews with convenient links to review sites in follow-up emails or directly on your website
• Posting responses to negative reviews to show you’re taking steps to resolve the issue
• Signing up for services like Google Alerts to get notified when your business is mentioned online
San Diego SEO experts recommend getting familiar with the rules of each review platform. Yelp, for instance, won’t let you solicit reviews while other sites don’t mind if you do. Also make sure your business information is correct and consistent since inaccurate info can affect your rankings (and mislead customers).
Ready to take the guesswork out of local SEO? Call us at (858) 277-1717 and request a complimentary website audit and consultation. We are a trusted leader in San Diego digital marketing, including SEO, PPC, and mobile app development, and we look forward to chatting with you!