It’s quite possible to create content that will both attract users and rank on search engines. Creating an editorial calendar to schedule your content strategy will ensure both users and search engines rank. Even if you created a content strategy years ago, it’s time to tweak your strategy now. Your business and audience have evolved, as have the search engine criteria. Here’s the best content strategy for both users and search engines, brought to you by the content marketing experts at Saba SEO, one of the premier marketing companies in San Diego.
Research Your Audience
Do you know who your audience is? What are they asking from you? Check your social media and gather up the frequently asked questions. Next, plan to create content that answers these questions.
Find Out Which Content Is Performing Best
Which content is working best for you? Look at your analytics to see which posts perform the best. Look for opportunities and keywords to expand on these popular topics. Consider changing or deleting underperforming content.
Evaluate Content Formats
There are many ways to disburse your valuable information. Tech or science-based companies publish white papers, while organizations may publish case studies or surveys. Many sites publish blog posts, e-books, and directories. Some even host podcasts. Figure out where you’re getting the best results from users and search engines. If some content formats aren’t doing well with either users or search engines, you may want to consider discontinuing those formats.
Make Posts Longer
Search engine optimization now rewards sites that publish blog posts around 2,000 words long. The content within the blog must be of value to your reader and include well-researched information, citations from experts, and links to reputable sites, all of which leads to improved search engine results and happy users.
Evergreen content is timeless. Avoiding any reference to the time of year or weather is a must. Instead, create content that applies to any time in the present or the future, no matter what time of year. This is the content that will keep performing well in search engines, and viewers will read it because it applies to any time period.
Making your content look organized is pleasing to the eye and keeps viewers on your website longer. This type of content includes bullet points, numbered lists, and paragraphs that are two to three sentences long. The white space around the content is aesthetically pleasing. It directs the reader’s eye to the words, making it easier to focus on the text.
When it comes to high-quality Internet marketing, San Diego businesses rely on the experienced marketing professionals at Saba SEO for content that ranks well and offers value to users. For more than a decade, we’ve provided businesses with exceptional SEO, website design and development, and marketing services. To take your content marketing strategy to the next level, call one of our marketing specialists today at 858-277-1717.